What do you get when two huge global organisations announce a partnership? Speculation. Vodafone today announced a “landmark deal” with Spotify, but the announcement lacked any detail of just what Vodafone customers would be getting. EFTM believes the deal will result in free Spotify Premium access for Vodafone customers.
Either Spotify users are getting unmetered access to Spotify streaming on the Vodafone network, or, free Spotify Premium accounts – currently available at $11.99 per month.
Whatever the detail, anything that makes streaming music more appealing will be a win for Vodafone. Their customer demographic is almost perfect for Spotify so you can see the brand alignment.
Free Premium accounts would increase customers data usage, but with some of the highest data caps in the market it’s not likely to be a problem for most Vodafone customers.
Details of whatever it is Vodafone and Spotify will offer will come in the weeks ahead, we wait with interest.
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.
This morning I had the overwhelmingly unique opportunity to walk on my own through Melbourne's…
Modern digital cameras, as a rule, are still better than smartphone cameras in many imaging…
A warning today as Black Friday sales start to heat up. In fact it’s hard…
LG Electronics Australia has taken the wraps off its new Series 9 and Series 10…
Just months after Google rolled out its big AI-powered overhaul to Search, the original online…
For Decades the premier entertainment and concert venue in Sydney was the Sydney Entertainment Centre.…