Just two months after announcing they had purchased the Dick Smith brand from administrators, Kogan have relaunched the Dick Smith website as an all new online shop.
Kogan is at pains to point out how fast they’ve been able to do this and it’s a credit to them it’s been done ahead of the scheduled mid-year relaunch.
However, the relaunch confirms exactly what we had assumed all along – the Dick Smith website is simply a white label version of Kogan.com – not that there’s anything wrong with that.
Comparing the two sites side by side in a single category, it’s easy to see.
Though the Dick Smith site has a more refined “home electronics” department list.
It is what it is, and that’s going to drive new business to Kogan. You might think it strange that a new retail storefront could help sell the same Kogan TVs – but the fact is the general public don’t know the Kogan TV brand as well as they know Dick Smith, so they are more likely to buy a Kogan TV from Dick Smith than ever go to Kogan.com for a TV. Simple really.
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.
If you're still catching up on Quantum Dots, OLED, Mini LED and are thinking that…
The NBN is getting ready to lock in the final stage of the Fibre to…
BMW has revealed the first new model to be designed and engineered under their 2025…
The SwannBuddy4K Video Doorbell with SwannShield™AI Voice Assistant has been given an Honouree accolade for…
Reolink is a bit of an upstart when it comes to home security but having…
LG has announced its vision for AI-powered living at IFA 2025 under the moniker “LG…