BMW LOGO GOES BLACK AND WHITE

Chris Bowen is on the ground in Frankfurt for the IAA Cars 2017, or simply the Frankfurt Motor Show. BMW will unveil a huge number of production models and concept cars on an enormous stage next week. But it’s the logo change that’s generating some interest already.

Some of what we can expect to see is the upcoming BMW 8 Series and BMW X7 as well as the BMW i8, BMW i8 Roadster and BMW 7 Series. These elite, luxury cars will score the new black and white logo.

The famous roundel first appeared 100 years ago with the company name “Bayerische Motoren Werke” spelt out. We will get a chance to see the new badge at the show next week.

The logo and its long history is tied to the first altitude-world-record-breaking aero engine right through to BMW’s first steps into an electrified world with the launch of the i brand back in the late 2000’s.

BMW describes the logo as – “Showcasing the company’s passion, confidence and gift for bringing the future into the present day. And it is also apparent in the lifestyle of a target group well accustomed to trying new things, taking the lead and choosing a free and independent path in life.

“For these people, life is all about making the best possible use of the time available to them,” says Hildegard Wortmann, Senior Vice President Brand BMW. “Their motto is ‘to own the moment’ – i.e. to max out every snap-shot of time with meaningful and beautiful things.”

BMW is hosting Chris Bowen in Frankfurt.

 

Recent Posts

  • Lifestyle

NBA 2K26 is bringing the ‘House of 2K’ to Melbourne Park this weekend as part of the NBAxNBL Melbourne series

Basketball, the NBA and the NBL are rocking Melbourne this weekend with Zion Williamson's New…

2 hours ago
  • Motoring

Drivers are distracted – How, why and are they willing to change?

AAMI have recently commissioned consumer research into why Aussies are driving distracted. It’s a case…

8 hours ago
  • Tech

Amazon updates Echo, Ring, Fire TV and Blink product lineup – we’ve got the Australian prices

Amazon's devices team have had a busy evening, launching updates across pretty much their entire…

10 hours ago
  • Tech

CMF by Nothing has launched the affordable Headphone Pro with a new sleek colourful modular design

CMF, a company by Nothing, has today unveiled its new over-the-ear headphones, the Headphone Pro.…

19 hours ago
  • Tech

Logitech announces the new MX Master 4 with improved connectivity, control and precision

Logitech has announced the next generation of its incredibly successful productivity MX Master mouse with…

20 hours ago
  • Tech

Optus holding firm with systems reviews to commence after meeting with Federal Communications Minister

Australia's Federal Minister for Communications Anika Wells today met with Optus CEO Stephen Rue, the…

23 hours ago