Tech

YouTube brings on LazarBeam, Muselk & Valkyrae to stream exclusively

In a time where video game streamers are earning millions of dollars annually, it’s no surprise that contracts and exclusive deals are being made left, right and center. The main players of industry are Twitch, YouTube Gaming, Mixer & Facebook Gaming – with Twitch not only having pioneered the space, but still leading by a significant margin.

Twitch is synonymous with game streaming. It’s the home of the vast majority of streamers and viewers – which leaves the other platforms no other choice but to poach talent and content in order to bring the fans.

LazarBeam

Two of the biggest Australian streamers, LazarBeam (with over 12m subscribers) and Muselk (with over 8m) have today made public a deal with YouTube to stream exclusively through their platform, YouTube Gaming. They’ve also signed Valkyrae, a popular streamer out of the US. The thought process being that their fans will follow suit and not look back.

As a relatively new platform, with the financial stature of being the biggest content sharing site on the planet, it’s only fair to assume that there are many more of these acquisitions to come.

Muselk

To celebrate this partnership and in order to assist with the firefighting efforts, Muselk and LazarBeam are hosting a 12 hour charity livestream today.

If you’d like to see what it’s all about, head over to Muselk’s gaming channel and take a look.

As long as this industry continues to rise and the revenue generated keeps exceeding all expectations, you can expect to see many more of these deals from the competing platforms.

Recent Posts

  • Tech

NBN gets set for the final roll out of Fibre upgrades to another 600,000 homes

The NBN is getting ready to lock in the final stage of the Fibre to…

4 hours ago
  • Motoring

The stunning new BMW iX3 is a vision for the future realised as Neue Klasse comes to market

BMW has revealed the first new model to be designed and engineered under their 2025…

7 hours ago
  • Tech

Best in Smart Home – The SwannBuddy 4K Video Doorbell with AI wins at the IFA Innovation Awards

The SwannBuddy4K Video Doorbell with SwannShield™AI Voice Assistant has been given an Honouree accolade for…

15 hours ago
  • Tech

360 degree security camera coverage and smart AI capabilities come to Reolink security lineup at IFA 2025

Reolink is a bit of an upstart when it comes to home security but having…

17 hours ago
  • Lifestyle

LG unveil its AI plans for your home appliances at IFA 2025

LG has announced its vision for AI-powered living at IFA 2025 under the moniker “LG…

23 hours ago
  • Tech

NBA 2K26 review: a hugely popular game just got even better

To say that NBA 2K is an institution is an understatement of significant proportions.  Even…

1 day ago