Tech

YouTube brings on LazarBeam, Muselk & Valkyrae to stream exclusively

In a time where video game streamers are earning millions of dollars annually, it’s no surprise that contracts and exclusive deals are being made left, right and center. The main players of industry are Twitch, YouTube Gaming, Mixer & Facebook Gaming – with Twitch not only having pioneered the space, but still leading by a significant margin.

Twitch is synonymous with game streaming. It’s the home of the vast majority of streamers and viewers – which leaves the other platforms no other choice but to poach talent and content in order to bring the fans.

LazarBeam

Two of the biggest Australian streamers, LazarBeam (with over 12m subscribers) and Muselk (with over 8m) have today made public a deal with YouTube to stream exclusively through their platform, YouTube Gaming. They’ve also signed Valkyrae, a popular streamer out of the US. The thought process being that their fans will follow suit and not look back.

As a relatively new platform, with the financial stature of being the biggest content sharing site on the planet, it’s only fair to assume that there are many more of these acquisitions to come.

Muselk

To celebrate this partnership and in order to assist with the firefighting efforts, Muselk and LazarBeam are hosting a 12 hour charity livestream today.

If you’d like to see what it’s all about, head over to Muselk’s gaming channel and take a look.

As long as this industry continues to rise and the revenue generated keeps exceeding all expectations, you can expect to see many more of these deals from the competing platforms.

Recent Posts

  • Tech

Corsair announce the Vanguard 96 mechanical gaming keyboards with integrated LCD screen and Elgate Stream Deck

Corsair has announced the new VANGUARD PRO 96 Hall Effect Gaming Keyboard and VANGUARD 96…

1 day ago
  • Tech

Swann announces 2 new cameras in their EVO range

Swann has announced two additional cameras in their popular EVO range. The EVO Wireless 2K…

1 day ago
  • Tech

Anker SOLIX has a new battery-powered portable electric cooler just in time for camping season — the Everfrost 2

Anker SOLIX has announced the Australian launch and availability of the portable electric cooler, the…

1 day ago
  • Tech

Australian pricing announced and pre-orders open for ROG Xbox Ally and ROG Xbox Ally X

After announcing the new ROG Xbox Ally and ROG Xbox Ally X gaming handhelds back…

1 day ago
  • Product News

Samsung Launches Expanded Galaxy Line-Up in Australia covering wearables, phones and tablets

Samsung has announced a new suite of devices heading to Australia from today, expanding their…

2 days ago
  • Tech

Samsung Galaxy S25 FE Review: A good phone at the right price

Samsung recently announced the new Galaxy S25 FE ahead of IFA, bringing a new more…

2 days ago