Instagram Reels – The Tik Tok rival, launches in Australia

Tik Tok is all the talk, among the younger generation for its social viral videos and among politicians because its owned by China.

And with millions of Aussie users arch rival and dominant Social Media company Facebook has launched their new Reels feature in Instagram

Instagram Reels is not an app itself, it’s a feature of Instagram like Stories.

To view reels you can go to the search tab and Reels will appear up the top.

To create your own viral dance video open the Instagram Camera (the same way you would to create a Story) and swipe across to Reel

There are then options for choosing your misic

Setting delays

And more; all rivalling Tik Tok’s content creation method.

What impact this feature has on Tik Toks growth will take some time to see.