EXCLUSIVE: Tim Cook talks about the launch of Apple Vision Pro in Australia

They say the President of the United States if the most powerful position in the world, the “leader of the free world” people like to comment. But let’s be honest, it’s the Apple CEO who exerts the most actual influence over more people in the world than anyone else.

Go on, think about it, who’s decisions when implemented impact more people than Tim Cook – the boss of a 3.4 Trillion Dollar tech company making mobiles, computers, wearables and selling content and services to millions, or more likely Billions of people around the world.

So to get the chance to sit down with him is, amazing. Make no bones about it, I was grateful for the opportunity, but shitting bricks.

We sat down at Apple’s HQ in Cupertino, in the Top Floor of Apple Park’s main Ring overlooking the stunning centre parkland and rainbow stage area.

The brief was simple. Apple Vision Pro is coming to Australia.

He was unsurprisingly passionate and positive about this all-new, groundbreaking product.

Apple Vision Pro goes on Sale this Friday for the staggering price of $5,999. If I can say one thing having experienced Vision Pro at WWDC in 2023 and again one month ago – Go Try it. Even if you can’t afford it, take the time to see how Apple present it and get the experience. You won’t regret it.