Hisense 110UXAU – 110 inch TV review. This thing is epic!

Almost eleven months since we saw the Hisense 110 inch Mini LED X TV at CES in Las Vegas and finally it’s available in Australia. For some of the giant big-screen TVs in the market you’re just getting a bigger version of what’s available in smaller sizes, but I have to say – this TV is unique, it’s a legitimate flagship offering from Hisense that makes you wonder what Hisense has coming down the range next.

We heard a lot of talk from brands about TVs going bigger than 100 inches this year, and while it’s true, it’s vastly limited. I took the opportunity to stay at a swanky Sydney Hotel to get eyes on with this 110 inch beast from Hisense expecting something impressive – but I was blown away.

First and foremost, this thing is a giant. HUGE. Check out these dimensions:

It’s got to be a three-man job just to unbox it, let alone wall-mount it. My 100 Inch Hisense was an enormous box and a big job for two strong men.

In terms of scale, I don’t think the diagonal dimensions really helps give you the sense of size. “an extra 10 inches” is what you might think – but actually, a 100 inch TV has 27,568 cm² of screen area. Buy a 110 inch TV and you get an extra 5,789 cm of screen area with a total of 33,357cm².

So yes, it’s a BIG TV. Impressive for sure. In the right room, this is more than just a centrepeice.

Under the skin, this TV uses Hisense’s MiniLED X Technology but on this scale it has an unprecedented 40,000 local dimming zones. Given my screen area calculations, you can tell that each of those dimming zones is far less than 1cm squared. That is of course not OLED levels of isolated lighting, but it’s remarkable how far LED backlighting technology has come.

But this TV is so much more than that. There’s some magic here when it comes to brightness too. Hisense quotes a 10,000 nit count for peak brightness, plus there’s Quantum Dot colour and some advanced colour management.

And it does not disappoint – my goodness, this thing is BRIGHT. I watched this in the late afternoon with a lot of light coming in from floor to ceiling windows and I will say certainly that the screen is glossy and has a solid reflection visible if you’ve got a light on above it at the wrong angle, or are sitting at an angle to reflect that bright window.

The glare and reflection are broadly no worse than any other standard TV, but in a world where there’s some impressive anti-glare coating technologies one can only assume Hisense opted to back it’s brightness levels to circumvent those concerns.

And it does work, this thing is so bright you can forgive the reflections. Not forget, but forgive.

Watching everything from The Martian to Oppenheimer and episodes of “Shrinking” on Apple TV, there’s no complaints about the colour reproduction here, it’s a rich colour tone and a bright picture all-in-one.

It’s not just about picture quality here though. This thing is a beast, and Hisense has packed a lot into it in terms of sound too.

At the top, upward firing speakers. At the back, dual sub-woofers. And down the side, huge outward firing speakers. The sound here isn’t an afterthought. Pump up the volume (sorry to those in surrounding rooms) and enjoy Music, Movies or TV shows and the clarity is fantastic, as is the base. I didn’t really get a chance to test out the ATMOS from those upward firing speakers

Easily some of the best out-of-the-box sound from a TV. Normally we’d be recommending a soundbar and more, but in this case it’s not necessary. Of course, if you’ve got this much money you’d probably also have a decent stereo system, but all that is to say the Hisense 110UX is a mix of sensational picture and sound.

All of this will be music to the ears of Hisense, their head of Sales and Marketing Chris Kotis says “The 110UX marks a pivotal step forward in Hisense’s journey, redefining its TV product line to set new benchmarks in the ultra-premium and large-format display categories. By expanding the ULED and ULED X lineups to include larger screen sizes, Hisense is meeting the growing demand for immersive, big-screen entertainment experiences,”

“By integrating a suite of industry leading technology and features, the 110UX redefines the potential of home entertainment by providing a fully immersive, big screen experience without compromising on performance. The all-round promise of the 110UX makes it the perfect choice for Australians seeking a premium entertainment system.”   

“The 110UX is more than a television—it’s a masterpiece of design and innovation, serving as the ultimate centrepiece for any luxury home entertainment setup. It combines cutting-edge technology with an immersive experience, redefining how we connect with our favourite content,” said Kotis.

It’s good to know Hisense put this in the “Premium Entertainment System” category, because it’s a $25,000 TV!

Yes, you’ll find this at The Good Guys for $24,995 – wowsers.

Is it the most expensive TV you can buy? Pretty much. TCL’s 115 incher is discounted well below that now, but normally sits around $29,000.

The Hisense 110UXAU is an example of what Hisense can do. It’s aspirational no doubt, and I’ve not met too many people keen to shell out $20k or more for a TV, but if this is a sign of what Hisense is capable of, then the 2025 range should be fascinating to see.