LG partnering with will.i.am for a new xboom brand

LG has announced a new partnership with will.i.am of Black Eyed Peas to transfer their xboom brand into “a culture-forward brand with an urban aesthetic.” The new brand,  “xboom by will.i.am,” promises to provide an all-new and improved audio experience for the listener.

will.i.am is now LG’s xboom’s “Experimental Architect” which means he will provide LG with “strategic counsel” for their product development, design and brand marketing. The hope is to imbue LG’s xboom with new creative inspirations.

“Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”

The first line of  “xboom by will.i.am” products will be unveiled at CES 2025 and will include Bluetooth speakers and wireless earbuds with the xboom Buds the first product to market.

All  “xboom by will.i.am” products will be branded with the will.i.am mark and will feature LG xboom’s signature sound, which includes a rich bass and balanced tones. The products will be integrated with will.i.am’s RAiDiO.FYI, an AI-powered interactive audio experience. This platform connects consumers deeper with the music, talk radio and cultural content they normally consume.

LG and will.i.am will celebrate this new partnership with product showcases and tech demonstrations at CES 2025 (January 6-10). To know more about “xboom by will.i.am”, please visit www.lg.com/global/xboom/xboombywilliam.