Samsung launches 2025 Bespoke AI Home Appliances, including Bespoke AI Jet Ultra stick vacuum

Samsung has announced the rollout of their 2025 Bespoke line of customisable home appliances, adding the Bespoke Jet AI Ultra stick vacuum, 809L Bespoke AI Family HubTM+ and the 615L AI Home Side-by-Side Refrigerator. 

The Bespoke AI Jet Ultra stick vacuum ‘is the most powerful cordless stick vacuum cleaner in the world’ according to Samsung, with up to 400W of suction power moving through a HEPA filtration system capturing fine dust and particulate through a multi-layered system.   

The vacuum includes an updated AI Cleaning Mode 2.0 which includes the ability to adjust the power of suction and brush speed based on different cleaning environments by sensing the brush load and vacuum pressure. 

There’s a soft roller included in the head of the vacuum, allowing it to pick up large dust particles, as well as improve cleaning on carpets. 

Moving into the kitchen, Samsung’s new 615L AI Home Side-by-Side Refrigerator and 809L BESPOKE AI Family HubTM+ offer stylish and practical solutions for your kitchen, with options for small or large displays to help manage your family, entertainment and more.

While the 615L AI Home Side-by-Side Refrigerator includes a 9” Smart display on the front, the 809L BESPOKE AI Family HubTM+ includes a 32-inch display which Samsung says is  ‘designed to enhance four key aspects of daily life: Food, Home, Family Communication, and Entertainment’.

The 615L AI Home Side-by-Side Refrigerator has a number of neat features including an Auto Open Door for convenience, as well as voice controls letting you control settings,  select functions or even ask Bixby questions. 

To match with the larger display, the 809L BESPOKE AI Family HubTM+ also includes more features including an internal camera which supports AI vision, letting it recognise up to 33 food fresh and processed foods, to help manage your food waste, and plan meals. 

When it’s not recommending meals, the AI powered display can also monitor the rest of your Samsung appliances, and third-party devices including smart lights and plugs using the SmartThings app. The display can also see personalised information about their day, with Bixby able to use Voice ID to show things like calendars. 

There’s some incentive to use your Samsung Galaxy smartphone, with options including low-vision settings on the smartphone being transferred to the smart display on the fridge as necessary. 

The 2025 Samsung Bespoke AI Home Appliances, including Bespoke AI Jet Ultra are available now on Samsung.com and across major retailers.