Golf in the 21st Century – The G-GRIP Pro at CES 2026

The G-grip, the world’s first intelligent golf club awarded Honoree in Sport & Fitness at CES 2026.

Backswing, tempo, downswing, grip, stance, watch the ball, keep your head still, open the club face, close the club face, feet together, feet too close and the list goes on. Anyone who has ever picked up a golf club has been confronted by the playing partner who never seems to tire of telling you all of things you should and shouldn’t be doing. We’ve all been there so by the time it comes to tee up you are trying to concentrate on 8 different tips. That chatter usually results with your club being hoisted at great velocity into the nearest lake in frustration.

What if the tips you could get were actually tailored to your game and were based on actual data, not tips from your mate (who miraculously still plays off 27 despite his expertise)?

G-grip might be for you. Billed as the world’s first intelligent club, this device, available in left or right-handed configuration takes your real swing data to determine strategies to improve your game, taking the guesswork out of the process.

With infinite patience and requiring only 10 swings to get started, the data is collected through the embedded sensors, manipulated and analysed via onboard AI and displayed on your mobile device or smartwatch via Bluetooth.

Most importantly you can track your progress as your swing adapts to the personalised coaching tips generated from your practice swings and fed to you from your virtual coach.

Unlike many golf aids (and there are thousands) from the simple training sticks to elaborate grips and gadgets that resemble devices more accustomed to being seen in medieval dungeons, the G-grip is indistinguishable from a normal 7-Iron so transferring learnings from it is easier when it is time to transition to your standard clubs on the range or on the course

The G-grip club is available for pre-order from their website for $US220 plus international shipping but at this stage availability outside the US is not confirmed.

Golf is a funny game. If you play well on the 18^th you can’t wait to get back on the course for another round. If however, like me your last round is one to forget, this training club might just get you motivated to give it another try.

Golf – A good walk spoiled.