TikTok launches anti-scam campaign with corny but catchy song Catch, Check, Choose

TikTok is behind a new song you can enjoy on Spotify and likely in a bunch of TikTok videos aimed at warning people to be cautious of AI deepfakes and misleading information online.

Normally the domain of internet security companies or telcos, TikTok is the first major social platform to actively attempt to educate users on the world of scams with a very unique approach. The song, called “Catch, Check, Choose” was written and performed by Dom Littrich with a fun video to go with it now available online.

The slogan attempts to get people to take the time before they act on things they see online.

• Catch yourself before reacting
• Check the facts, and
• Choose what to do next

That framework was developed by experts, including founder of Cyber Safety Solutions, Susan McLean who says “People of all ages can encounter misinformation, or scams, and responding or sharing this information presents an issue no matter how old or young. Platforms have a responsibility to ensure that their users are both protected and educated, and it’s great to see TikTok addressing the issue of critical thinking through a fun, catchy song and video. The Three C’s are great tools and encourages users to Catch yourself before reacting, Check the facts, and Choose what to do next.” 

TikTok’s own Trust & Safety lead, Dr Jed Horner says this isn’t about one platform because the concern is widespread “We’re proud of the work that we do to keep our platform safe, but I think we all have a role to play in helping people navigate the digital world safely. It has been amazing to see how many creators, experts and businesses are throwing their names behind the campaign to help share the three Cs.” 

TikTok’s own research shows 38% of Aussies tend to share information before verifying it’s true. That’s played a role in over half of Aussies being extra cautious online after being mislead by information they’ve seen.

Guilt trips don’t work either, a quarter of Australians have felt embarrassed, annoyed or frustrated having shared false information, however only a quarter of them go back and correct it!

Things like this won’t eradicate scams or false information, but if it can help educate more people then it’s a winner for me.