Ask anyone with kids and you will find that they do not consume content like we old buggers used to (or still do). No modern family gathers around a single screen to watch free-to-air TV shows, and it’s increasingly rare to gather and watch a movie as a family.
We can long for those days to return but they are gone. Increasingly, family members are watching what they want, when they want on a device they want and it seems the devices they want are ones that can give them the freedom to move about without being constrained to a single room.
According to research conducted on behalf of Samsung, one in four (26%) Australians say they now reach for their laptop, tablet or smartphone to watch a major broadcast event.
Even the traditional TV is being used differently with 24% of Australians now using their TV to listen to podcasts or music, while almost one in five (16%) use their TV for fitness workouts, and 42% turn to it for gaming. Same appliance, used differently.
According to Simon Howe, Director – Visual Display, Samsung Australia, “the insights show that Australians aren’t necessarily watching less TV, rather they’re watching differently. As Australian lifestyles have evolved, so too must the TV adapt to fit around the way Australians live and the content they’re engaging with”
“Australians aren’t living room by room anymore and the content they’re watching isn’t always shot in landscape formats,” said Mr Howe. “They might be working in one space, streaming vertical social content in another, bonding with family somewhere else, and switching between other activities throughout the day. It’s time to rethink the assumption that a TV has to stay in one place or compromise full-screen experiences to support family life.”
With this change in behaviour in mind Samsung have come up with a new portable display, big enough to satisfy our requirements, but portable enough to go anywhere, whether that be room to room or inside to outside.
The Movingstyle 27” Smart Touch Screen TV can deliver that flexibility by not only being portable but also having the ability to move from landscape to portrait. This is a direct response to the finding that 63% of Australians want technology that suits their personal style and 10% are craving TVs designed to be rollable, flexible and portable.
Some quick specs
If you crave that flexibility, the Movingstyle is available nationwide via Samsung’s online store and leading retailers with an RRP of $1,999.00. At the time of publishing it has been discounted to $1,699
The elder statesman of the EFTM team, Rob has been a long time listener, reader and follower – He’s “Producer Rob” for the EFTM podcast and looks after our social media posts. To be fair, he’s probably the most tech-savvy bloke in the crew too!
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