Some interesting data from what you may consider a bizarre survey. The people at Drumstick have just launched a new addition to their flavour range – Anzac Biscuit, and to celebrate they decided that they needed to know what Aussies associated with Nan’s biscuit tin. It may surprise you to know that only 32% of them said biscuits. Go figure!
From the bizarre to the ridiculous, the answers ranged from “Raman noodles, fancy jewellery, emergency cash, magic tricks and even “100,000 knitting needles”
Whilst biscuits or cookies may have been the top answer, with sewing supplies at 21% not that far behind.
Other notable answers were:
Queenslanders seem to be the outliers with the greatest percentage of non-food related stuff stored in the biccie tin (34%) but in NSW where things are a bit boring it hits 63%. (Is it biccies, bikkies or bickies?)
Back to business – The survey was to find out what you may find in Nan’s biscuit tin but when it comes to actual biscuits there’s nothing better than a good old Anzac biscuit and Peters has captured the taste with their newest offering – The Drumstick Anzac Biscuit – a frozen take on the familiar flavours of the classic Anzac biscuit.
The new Drumstick features a biscuit flavoured centre packed with Anzac biscuit pieces, swirled with caramel syrup and topped with more biscuit crumbs.
Head of Marketing at Peters Ice Cream, Andrea Hamori says “Drumstick has been part of Aussie summers for more than 60 years, so we love finding new ways to bring familiar favourites into the cone.”
“Drumstick Anzac Biscuit brings together two nostalgic Aussie favourites in a way that feels familiar, but completely new. It’s buttery, sweet, packed with biscuit pieces and, most importantly, it’s a treat you’d actually be happy to find waiting in Nan’s biscuit tin.”
And before you ask, Peters secured the appropriate permit from the Department of Veterans’ Affairs to use the word ‘Anzac’ for the new flavour.
Legacy Australia Inc CEO Graham Boyd, says “Legacy Australia is very grateful to Peters Ice Cream for their generous donation in celebration of the launch of their ANZAC biscuit inspired Drumstick. Peters Ice Cream has been an iconic part of Australian family life, and we’re proud to have their support”
You can grab a multipack for RRP of $9.90 at your local supermarket right now or singles at convenience stores from 19th October for RRP of $5.00
The elder statesman of the EFTM team, Rob has been a long time listener, reader and follower – He’s “Producer Rob” for the EFTM podcast and looks after our social media posts. To be fair, he’s probably the most tech-savvy bloke in the crew too!
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