Apple iPhone launches have nothing on Bundaberg Rum

For the tech community, the launch of a new Apple product is a unique adventure, where passionate fans line up for days to be first in line at spending their money on a gadget. But they have nothing on Bundy rum fans.

With the iPhone 5 launching across Australia today, with armies of passionate iGeeks waiting for their chance to buy the super-tall iPhone, it helps to remember that Apple is not alone in demanding the same level of loyalty from its customers.

For Bundaberg Rum’s Masters Distillers Collection releases, the Aussie alcohol icon has thousands of people lining up to be some of the first to buy the new premium bottle on Bundy. The last launch earlier this year saw one customer line up for 23 days in order to get the lowest possible number on his limited release bottle. As you can see from the pictures, Bundy puts on quite a show for the crowd, with musicians and entertainment provided for the crowd.

But the biggest question that needs to be asked when comparing the two companies: Will Airtasker will set up a page when Bundaberg Rum releases its next MDC bottle?

Recent Posts

  • Tech

Drones Take Center Stage in Winter Games Broadcast

If you've been watching the Winter Olympics on TV or have come across some clips…

15 hours ago
  • Lifestyle

How to Watch the Superbowl in Australia on Monday

The NFL might not be your regular weekly sport, but frankly, there's bugger all else…

2 days ago
  • Tech

Oscar Piastri’s Influence: Is the Google Pixel actually better than iPhone?

Oscar Piastri is one of the best drivers on the Formula 1 grid and is…

3 days ago
  • Tech

AirDrop support will come to more Android devices in 2026

The unexpected, but very welcome addition of AirDrop support to the Pixel 10 series phones…

3 days ago
  • Tech

OPPO launch the Pad 5 and Watch S today alongside the Reno15 Series

OPPO is back today with a new tablet and watch, the Pad 5 and the…

4 days ago
  • Tech

Canon releasing limited edition PowerShot G7 X Mark III to celebrate 30 years of PowerShot

Twelve years ago Canon released the Canon PowerShot G7 X, with a second and third…

4 days ago