The 1930 Model Ford pick-up truck that Jack Daniel’s built

You’ve seen the TV ads – ‘Jack lives here’. Now check out what Jack drives. This is a 1930s Model Ford pick-up truck that has been painstakingly restored by the guy better known for crafting a drop of Tennessee whiskey

The car itself was built back up from scrap. Luke Brand of Brand Speed Chop & Custom, in Traralgon, Victoria took up the project for Jack Daniel’s and began the restoration process from this.


Nothing was overlooked when it came to restoring the classic Model Ford pick-up.

The frame was stripped down, a new chassis fitted and cabin built, along with fresh panels, wiring and assembly.

The whole vehicle then had to be pulled apart again for paintwork before being re-assembled and made roadworthy.

It took three months and 1,100 man hours to turn it into this.


The end product features a 5.7 litre American Chevrolet engine with Turbo 350 transmission and is valued at over $160,000. That’s one pick-up we would really, really like to own.

Luckily, you can be in with a chance because Jack Daniel’s is giving it away. Entry is via purchase of a special promotional pack of Jack Daniel’s and closes February 28… of course you have to be over 18 to buy Jack Daniel’s!

Recent Posts

  • Tech

Razer release the Pro Type Ergo, an ergonomic keyboard with all its signature style

Last year Razer released its Pro Click ergonomic gaming mice with an eye also to…

1 hour ago
  • Tech

Apple’s iPhone Fold all but confirmed in new factory leak – iPhone 18 Delayed till 2027?

It's all rumour and speculation, but that's half the fun of trying to predict what…

5 hours ago
  • Motoring

EV Sales Boom – record number of Electric Cars sold in March

Almost 16,000 Electric Vehicles were sold in Australia in March, a record number of EVs…

6 hours ago
  • Tech

The EFTM Podcast: Upgrading to an OLED TV and Curious about Security Cameras

This week, taking your calls on Tech Questions - be part of the show by…

21 hours ago
  • Tech

Earth: Shot on iPhone from Space – iPhone 17 Pro Max stars as Artemis II soars

The pictures tell the story, almost. NASA and Astronaut Christina Koch have shared images online…

1 day ago
  • Motoring

The Two Blokes Talking Electric Cars podcast: Episode #114 – Vans, Subaru, Toyota and Deepal – so much to talk about in Electric Cars!

We got your feedback, so there's more VAN TALK this week - with the KIA…

2 days ago