The 1930 Model Ford pick-up truck that Jack Daniel’s built

You’ve seen the TV ads – ‘Jack lives here’. Now check out what Jack drives. This is a 1930s Model Ford pick-up truck that has been painstakingly restored by the guy better known for crafting a drop of Tennessee whiskey

The car itself was built back up from scrap. Luke Brand of Brand Speed Chop & Custom, in Traralgon, Victoria took up the project for Jack Daniel’s and began the restoration process from this.


Nothing was overlooked when it came to restoring the classic Model Ford pick-up.

The frame was stripped down, a new chassis fitted and cabin built, along with fresh panels, wiring and assembly.

The whole vehicle then had to be pulled apart again for paintwork before being re-assembled and made roadworthy.

It took three months and 1,100 man hours to turn it into this.


The end product features a 5.7 litre American Chevrolet engine with Turbo 350 transmission and is valued at over $160,000. That’s one pick-up we would really, really like to own.

Luckily, you can be in with a chance because Jack Daniel’s is giving it away. Entry is via purchase of a special promotional pack of Jack Daniel’s and closes February 28… of course you have to be over 18 to buy Jack Daniel’s!

Recent Posts

  • Tech

Amazon’s latest Echo speakers sound great, and are geared for the future

When you realise that smart speakers are cool, and smart home integrations are great they…

3 days ago
  • Tech

Kids Social Media Ban in Europe – The right approach, Australia could learn from

While Australia is reported as being a world leader after introducing legislation to ban kids…

5 days ago
  • Tech

WhatsApp Arrives on Apple Watch with Enhanced Features

It seems Meta is getting cosy with releasing apps for Apple devices, with the company…

5 days ago
  • Tech

Grab a great deal on a new laptop or desktop from ASUS with laptops starting at $229

As the end of the year approaches, it’s time to refresh that IT gear with…

5 days ago
  • Lifestyle

Exclusive First Look – Inside the Melbourne F1 Exhibition – what you’ll see!

This morning I had the overwhelmingly unique opportunity to walk on my own through Melbourne's…

6 days ago
  • Tech

Melbournians, level up your creative photography skills at at the Creator Summit: Powered by Fujifilm

Modern digital cameras, as a rule, are still better than smartphone cameras in many imaging…

7 days ago