The 1930 Model Ford pick-up truck that Jack Daniel’s built

You’ve seen the TV ads – ‘Jack lives here’. Now check out what Jack drives. This is a 1930s Model Ford pick-up truck that has been painstakingly restored by the guy better known for crafting a drop of Tennessee whiskey

The car itself was built back up from scrap. Luke Brand of Brand Speed Chop & Custom, in Traralgon, Victoria took up the project for Jack Daniel’s and began the restoration process from this.


Nothing was overlooked when it came to restoring the classic Model Ford pick-up.

The frame was stripped down, a new chassis fitted and cabin built, along with fresh panels, wiring and assembly.

The whole vehicle then had to be pulled apart again for paintwork before being re-assembled and made roadworthy.

It took three months and 1,100 man hours to turn it into this.


The end product features a 5.7 litre American Chevrolet engine with Turbo 350 transmission and is valued at over $160,000. That’s one pick-up we would really, really like to own.

Luckily, you can be in with a chance because Jack Daniel’s is giving it away. Entry is via purchase of a special promotional pack of Jack Daniel’s and closes February 28… of course you have to be over 18 to buy Jack Daniel’s!

Recent Posts

  • Tech

Update — The tech health and fitness kick is on track but lookout, here comes Christmas!

Just over a week ago, I published the first article in my series on a…

2 hours ago
  • Tech

Samsung and Google Bring Gemini AI to Bespoke Kitchen Lineup

Alongside their already announced new Bespoke living range, Samsung has announced an expanded  kitchen appliances…

21 hours ago
  • Tech

Samsung SmartThings Becomes First to Adopt Matter 1.5 bringing support for Smart Cameras and more

After the recent announcement of camera support and more coming to the new Matter 1.5…

2 days ago
  • Lifestyle

Head into the new year with an affordable robot vacuum from ECOVACS and ALDI

ECOVACS and ALDI are once again teaming up for a massive discount on a robot…

3 days ago
  • Tech

LG Sound Suite powered by Dolby Atmos FlexConnect is set to make your wireless audio setup easier

CES is definitely a big source of A/V innovations, and LG has announced their new…

4 days ago
  • Tech

LG set to unveil its flagship Micro RGB TV at CES 2026

LG has announced that it will reveal its Micro RGB evo at CES 2026 in…

4 days ago