You’ve seen the TV ads – ‘Jack lives here’. Now check out what Jack drives. This is a 1930s Model Ford pick-up truck that has been painstakingly restored by the guy better known for crafting a drop of Tennessee whiskey. 
The car itself was built back up from scrap. Luke Brand of Brand Speed Chop & Custom, in Traralgon, Victoria took up the project for Jack Daniel’s and began the restoration process from this.
Nothing was overlooked when it came to restoring the classic Model Ford pick-up.
The frame was stripped down, a new chassis fitted and cabin built, along with fresh panels, wiring and assembly.
The whole vehicle then had to be pulled apart again for paintwork before being re-assembled and made roadworthy.
It took three months and 1,100 man hours to turn it into this.
The end product features a 5.7 litre American Chevrolet engine with Turbo 350 transmission and is valued at over $160,000. That’s one pick-up we would really, really like to own.
Luckily, you can be in with a chance because Jack Daniel’s is giving it away. Entry is via purchase of a special promotional pack of Jack Daniel’s and closes February 28… of course you have to be over 18 to buy Jack Daniel’s!
Damian Francis has previously edited Australian T3 and F1 Racing magazine and wrote for GQ Australia and Men’s Health. Unlike Nick and Trev, he has no kids, no mortgage and no wife, but lives happily on Sydney’s North Shore with his girlfriend.
