CES

Are We There Yet? Doesn’t Matter Thanks To Audi

It’s day three here at CES, so if you think the following words are the rantings of a mad man I completely understand. I’m tired, emotional and sick of walking 48 kilometres every day. But here’s another pearler.

If you want to keep the kids happy in the back seat, then Audi’s VR extravaganza is the ultimate solution. The brand has co-founded a start-up company, holoride GmbH, that will allow content such as movies and video games to be consumed while on the go.

At the Audi CES stand a tailored-made demonstration created by Disney and Marvel studios is using a video game called Avengers: Rocket’s Rescue Run. Backseat passengers view the game through VR glasses in an Audi A8. The game responds to how the car is actually being driven, so if the driver takes a right the spaceship you’re in will too. If the driver floors it so will the ship.

“Creative minds will use our platform to come up with fascinating worlds that turn the journey from A to B into a real adventure,” said Nils Wollny, Head of Digital Business at Audi, and future CEO of holoride.

“We can only develop this new entertainment segment by adopting a co-operative, open approach for vehicle, device and content producers.”

Sounds like crazy talk hey. But the technology will eventually lead to endless opportunities. Audi claim the software could range from “arcade games, underwater adventures and space exploration to educational trips through historical cities or the human bloodstream.”

Like most things here at CES this concept is not available commercially, but given the money being spent on such products it seems to me the future is going to wild.

Recent Posts

  • Tech

Win an iPhone Air – you choose the colour!

Oh, you want a new iPhone? iPhone Air in fact? We've got you covered. One…

1 hour ago
  • Tech

Can a premium smartphone camera from OPPO compare to a traditional point and shoot camera, the Canon PowerShot V1?

If you’ve been on a holiday or visited any local tourist attractions recently, you would…

4 hours ago
  • Tech

Arlo launches intelligent pan and tilt cameras as part of complete range refresh

The entire Arlo smart home security camera range is getting a refresh with new features,…

6 hours ago
  • Tech

Corsair announce the Vanguard 96 mechanical gaming keyboards with integrated LCD screen and Elgate Stream Deck

Corsair has announced the new VANGUARD PRO 96 Hall Effect Gaming Keyboard and VANGUARD 96…

3 days ago
  • Tech

Swann announces 2 new cameras in their EVO range

Swann has announced two additional cameras in their popular EVO range. The EVO Wireless 2K…

3 days ago
  • Tech

Anker SOLIX has a new battery-powered portable electric cooler just in time for camping season — the Everfrost 2

Anker SOLIX has announced the Australian launch and availability of the portable electric cooler, the…

3 days ago