CES

One For The Ladies

Here at EFTM.com we normally put a ‘guys’ bent on the tech, cars and lifestyle that we report on. Here is an exception and I’ve got a hot tip; if you are a new dad or dad-to-be YOU WANT TO READ ABOUT THIS.

We all know that there are many benefits to breast feeding but it can also put mums in a really tricky position. Simply put, baby can’t always go where the food source needs to be. Breast pumps are the solution and have been around for ever, but they are awkward and can cause embarrassment. The solution seems to be the Willow Pump.

Show at CES, the Willow people say that their breast pump is “the first-ever, in-bra, wearable breast pump that doesn’t get between you and living life”.

Willow say that their pump is so compact and quiet that it can be worn inside a bra while at work or even at yoga. Dads, this is GOOD news because it means we can help out with the bub and give Mum a much needed break. Better still, the iOS and Android apps track milk volume, pump time and past sessions. Dishwasher safe, milk is collected in bags that can be thrown straight in the freezer.

An odd topic for EFTM.com? Absolutely. A worthwhile use of technology? You bet.

Flipsy approved.

Recent Posts

  • Tech

2026 will be the battle of “RGB” in TV technology – what. the. heck. is. that?

If you're still catching up on Quantum Dots, OLED, Mini LED and are thinking that…

2 hours ago
  • Tech

NBN gets set for the final roll out of Fibre upgrades to another 600,000 homes

The NBN is getting ready to lock in the final stage of the Fibre to…

8 hours ago
  • Motoring

The stunning new BMW iX3 is a vision for the future realised as Neue Klasse comes to market

BMW has revealed the first new model to be designed and engineered under their 2025…

10 hours ago
  • Tech

Best in Smart Home – The SwannBuddy 4K Video Doorbell with AI wins at the IFA Innovation Awards

The SwannBuddy4K Video Doorbell with SwannShield™AI Voice Assistant has been given an Honouree accolade for…

18 hours ago
  • Tech

360 degree security camera coverage and smart AI capabilities come to Reolink security lineup at IFA 2025

Reolink is a bit of an upstart when it comes to home security but having…

20 hours ago
  • Lifestyle

LG unveil its AI plans for your home appliances at IFA 2025

LG has announced its vision for AI-powered living at IFA 2025 under the moniker “LG…

1 day ago