10 years on – bang for your buck mobile plans over the years

Think you’re getting a raw deal on your mobile phone? How about a flashback ten years to realise just how good we’ve got it today.

It was ten years ago this week when Amaysim moved from being a cost per minute carrier to their current model of data driven monthly subscription.

Originally, Amaysim was priced at 15c per minute for standard calls, 12c per standard SMS and 5c per MB for data

In June 2011, they launched an unlimited standard talk, unlimited text, SMS, MMS and 4GB data for $39.90 per month.

Now if you want a real flashback to that era, check out this story on A Current Affair which looked at all the telco deals at the time:

Leave aside the fact it’s impossible to recharge your phone with the big three telcos for just $10 anymore, let’s look at what those basic plans might get you today, compared to 10 years ago!

Vodafone

2011 – $45		2021 – $45
Unlimited Calls & Texts		Unlimited Calls & texts
500Mb data		100GB data at highest speed (19,900% increase)
Unlimited Social Media Data		“infinite data” at 10Mbps

2011 – $65		2021 – $60
Unlimited Calls & Texts		Unlimited Calls & texts
2GB data		500GB data at highest speed (24,900% increase)
Unlimited Social Media Data		“infinite data” at 10Mbps

Optus

2011 – $79		2021 – $65
$900 worth of calls, Unlimited SMS		Unlimited Calls & texts
3GB data		200GB data (566% increase)
		5G Network Access

Telstra

2011 – $49		2021 – $55
$450 worth of calls & SMS		Unlimited Calls & texts
1GB data		40GB data (3,900% increase)

2011 – $79		2021 – $65
$800 worth of calls & Unlimited SMS		Unlimited Calls & texts
2GB data		80GB data (3,900% increase)

Amaysim

So, how is Amaysim tracking as a challenger after all these years?

they launched an unlimited standard talk, unlimited text, SMS, MMS and 4GB data for $39.90 per month.

2011 – $39.90		2021 – $40
Unlimited Talk & text		Unlimited Calls & texts
4GB data		50GB data (1,150% increase)

Overall, looks like Vodafone has upped it’s game on data the most, though Telstra sure has come to the party over the years – most recently more than ever.

So, still think you’re getting a raw deal?

There’s always options folks!