Think you’re getting a raw deal on your mobile phone? How about a flashback ten years to realise just how good we’ve got it today.
It was ten years ago this week when Amaysim moved from being a cost per minute carrier to their current model of data driven monthly subscription.
Originally, Amaysim was priced at 15c per minute for standard calls, 12c per standard SMS and 5c per MB for data
In June 2011, they launched an unlimited standard talk, unlimited text, SMS, MMS and 4GB data for $39.90 per month.
Now if you want a real flashback to that era, check out this story on A Current Affair which looked at all the telco deals at the time:
Leave aside the fact it’s impossible to recharge your phone with the big three telcos for just $10 anymore, let’s look at what those basic plans might get you today, compared to 10 years ago!
| 2011 – $45 | 2021 – $45 | ||
| Unlimited Calls & Texts | Unlimited Calls & texts | ||
| 500Mb data | 100GB data at highest speed (19,900% increase) | ||
| Unlimited Social Media Data | “infinite data” at 10Mbps |
| 2011 – $65 | 2021 – $60 | ||
| Unlimited Calls & Texts | Unlimited Calls & texts | ||
| 2GB data | 500GB data at highest speed (24,900% increase) | ||
| Unlimited Social Media Data | “infinite data” at 10Mbps |
| 2011 – $79 | 2021 – $65 | ||
| $900 worth of calls, Unlimited SMS | Unlimited Calls & texts | ||
| 3GB data | 200GB data (566% increase) | ||
| 5G Network Access |
| 2011 – $49 | 2021 – $55 | ||
| $450 worth of calls & SMS | Unlimited Calls & texts | ||
| 1GB data | 40GB data (3,900% increase) | ||
| 2011 – $79 | 2021 – $65 | ||
| $800 worth of calls & Unlimited SMS | Unlimited Calls & texts | ||
| 2GB data | 80GB data (3,900% increase) |
So, how is Amaysim tracking as a challenger after all these years?
they launched an unlimited standard talk, unlimited text, SMS, MMS and 4GB data for $39.90 per month.
| 2011 – $39.90 | 2021 – $40 | ||
| Unlimited Talk & text | Unlimited Calls & texts | ||
| 4GB data | 50GB data (1,150% increase) |
Overall, looks like Vodafone has upped it’s game on data the most, though Telstra sure has come to the party over the years – most recently more than ever.
So, still think you’re getting a raw deal?
There’s always options folks!
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.
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