CES

CES 2024: BMW announces new in-car gaming, streaming, AI and AR features

BMW has today announced new infotainment features and given a glimpse of their “digitalised mobility of the future” with new gaming, streaming and more options for their premium cars.

The new BMW Operating System 9 (iDrive 9) brings new features and products from the Connected Drive Store and will be available this year. The store offers music and audio, news and magazines and games for the infotainment system. Now there will be more games available and in the future, more games that will be able to be controlled using your usual gaming controllers such as (with Bluetooth connectivity) “Beach Buggy Racing 2.”

The new games will offer multiplayer gaming with split mode on the console available and will be available via an OTA upgrade for BMW Operating System 9 this year. Currently, users can already play multiplayer games using the AirConsole app and their smartphones but with the new controller compatibility more games will be added in the coming months.

To use all the apps available on the ConnectedDrive Store you will need to purchase the optional BMW Digital Premium package which allows not just all the apps but adds more customisation options and enhanced navigation functions.

BMW Theatre Screen and the Video App will now be available to stream content from various providers onto the central display in more executive and luxury models in the coming months but at this stage Australian availability has not been announced.

At CES this week, BMW will also be showing off their new AR applications for the car. Using Xreal Air 2 AR glasses users will be able to “see how navigation instructions, hazard warnings, entertainment content, information on charging stations and supporting visualizations in parking situations are embedded perfectly into the real-world environment.”

BMW is also creating its own voice assistant using technology from Amazon Alexa with the resultant BMW Intelligent Personal Assistant “the ultimate vehicle expert enabled by generative AI, powered by the Alexa LLM” (large language model — AI. The BMW assistant will provide “quick instructions and answers about vehicle functions in a much more human, conversational manner, while at the same time being able to control some vehicle functions.”

We don’t have any details on local availability just yet, but we will provide them when they come to hand. Ask at your local dealer if you can’t wait.

EFTM’s Coverage of CES 2024 is made possible by the ongoing support of our regular advertisers and supporters such as Arlo, Belkin, Oppo, Motorola, Ecovacs, LG, Netgear, JBL and Trend Micro, and by additional support from Samsung, LG, Hisense, TCL, and ASUS

Recent Posts

  • Tech

iPhone 18 Pro revealed – Australian pricing starts at $2,099

No surprises there, Apple has revealed the new iPhone 18 Pro and Pro Max models…

8 minutes ago
  • Tech

The PAX Aus 2026 schedule is available now — plan ahead because the weekend is PACKED!

PAX Aus 2026 is just a few weeks away and, given the sheer size of…

11 hours ago
  • Product News

Midea Launches High-Capacity Space Master Fridge Range in Australia

Home appliance and smart home tech company Midea is building their Australian presence, announcing their…

19 hours ago
  • Lifestyle

Footy Fever – AFL and NRL Finals driving spending plus the NFL is in town

You better strap in cause football fans are in for a treat in the next…

1 day ago
  • Lifestyle

Sennheiser announce the Hi-Res Audio Wireless certified ACCENTUM Clip open-ear earbuds

Sennheiser has announced its new open-ear earbuds, the ACCENTUM Clip, bringing its well-renowned hi-fidelity audio…

1 day ago
  • Tech

Dreame unveils X60 Ultra Extreme Featuring Dual Arms Extending Up to 18cm and more at IFA 2026

Dreame has also joined the announcements at IFA in Berlin, unveiling their “Redefining Tomorrow’s Home”…

2 days ago