LEGO teams up with Formula 1 officially from 2025

LEGO Group and Formula 1 have announced a multi-year partnership which will see LEGO activating across various Grand Prix from 2025 and will likely see plenty more LEGO F1 cars available to buy and build.

For years LEGO has had F1 cars as sets to buy, their recent partnership with McLaren has seen a vast range of products including the Technic McLaren, built life-size a few years back and the recent McLaren P1 made from LEGO. What’s next – we’ll have to wait and see.

Basically though, expect more, much more.

If you go to events there’ll be interactive fan zones, and I suspect a real focus on the engineering and technical aspects of LEGO which align with F1’s push to find the next great engineers for their sport.

Julia Goldin, Chief Product & Marketing Officer, the LEGO Group, said: “At the LEGO Group, we have a proud history of having recreated many F1 cars in LEGO brick form in the past, and we believe this new partnership, through LEGO play and building, will help bring the spectacle of this sport even closer to all fans. It will enable them to celebrate their passion of the sport in more immersive and exciting ways and will see the power of LEGO creativity and imagination further enhance the thrill of F1. We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1 and LEGO brand fans alike, at home and on track.”

Emily Prazer, Chief Commercial Officer of Formula 1, said: “The LEGO brick has ignited a spark of creativity and passion for building in millions of children and adults around the globe. Through this partnership, fans will be able to recreate and reimagine the world of Formula 1, brick by brick, delving deeper into the intricacies of the mechanics and technology behind the sport through play. We look forward to bringing the drama and excitement of Formula 1 to the LEGO Group’s passionate network of builders and giving our fans another means to enjoy the sport with their friends and family.”