Tech

Vodafone Reveals Just How Much Aussies Talk, Text and Tap in 2025

Spotify Wrapped, Google Trends now Vodafone Unwrapped – the Telco is digging into their data and call logs to reveal just how active we’ve been on our phones this year!

A Vodafone spokesperson said “Vodafone Unwrapped is a fascinating look at how Australia connects. The numbers show Aussies love staying in touch over our mobile network which doubled in size this year, now covering more than one million square kilometres.

“In 2025, customers sent 6.7 billion texts and placed nearly 4 billion calls. Thursdays were the nation’s biggest messaging day, while October topped the charts for phone calls in the lead up to the holiday season.”

Huge numbers, but take a look at the breakdown they have with calls vs texts vs data!

Phone calls on Vodafone

Just shy of 4 BILLION CALLS! Wow! If you took all the calls and put them together it would be a call 18,955 years long!

State Total number of phone calls in 2025Total Number of hours on the phone in 2025Hours to years conversion in 2025
NSW 2,052,341,084 65,846,312 7,516
VIC 852,790,740 45,581,448 5,203
QLD 449,549,358 24,901,410 2,842
WA 259,816,915 13,551,381 1,546
SA 222,909,087 12,368,661 1,411
ACT 49,149,078 2,609,163 297
TAS 13,643,486 735,083 83
NT 9,974,427 457,483 52
National3,910,174,175166,050,94218,955

Text messages!

Not sure i’d have gotten close to guessing that the number was nearly 7 billion in one year.

Now assuming this is 11 months of data, that works at at something likle 14,000 text messages EVERY MINUTE! 233 messages every second!

StateTotal Number of SMS in 2025Busiest day of the week to send SMS Average Text messages per minute in 2025
NSW 2,477,824,837 Thursday 4,714
VIC 1,579,026,525 Thursday 3,004
QLD 1,262,697,911 Thursday 2,402
WA 714,857,796 Thursday 1,360
SA 525,873,540 Thursday 1,000
ACT 110,015,376 Thursday 209
TAS 39,759,445 Thursday 75
NT 23,398,586 Thursday 44
National6,733,456,946Thursday12,811

Mobile data

Ok, so get this – 849,400,180Gigabytes of data consumed – a new record on the Vodafone network.

Let me go old school on you here, if that data was on Floppy disks, we’d need 589,305,694,444 Floppy Disks – that’s 589 Billion.

Stack them all on top of each other, they’d tower five times past the moon at 1.94 million km high!

StateTotal data usageBusiest day of the week for data usageData usage if used for Netflix streaming
NSW 340,267,776 Friday 1,361,071,104 hrs 155,373 years
VIC 197,007,593 Friday 788,030,372 hrs 89,957 years
QLD 138,251,065 Friday 553,004,260 hrs 63,128 years
WA 88,218,167 Monday 352,872,668 hrs 40,282 years
SA 62,593,878 Saturday 250,375,512 hrs 28,581 years
ACT 13,959,375 Thursday 55,837,500 hrs 6,374 years
TAS 5,369,178 Sunday 21,476,712 hrs 2,451 years
NT 3,732,682 Saturday 14,930,728 hrs 1,704 years
National849,400,180Friday3,397,600,720 hrs387,853 years

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