Roborock announces multi-year partnership with Real Madrid kicking off at CES

As CES kicks off this week, Roborock are starting off the event announcing a premiere partnership with Football club Real Madrid, and kicking it off with a brand experience at the show in Las Vegas.

The multi-year partnership will bring together Real Madrid, UEFA’s all-time best ranking club and the No 1 best-selling brand for Robotic Vacuum Cleaners (vertical IDC 0224) together in what the companies are calling “The Greatest Meeting The Greatest” as Roborock becomes Real Madrid’s official global partner in the cleaning vacuum category.

The partnership will see Roborock’s brand featured during home games in Real Madrid’s iconic Bernabéu Stadium, with the robotic cleaning innovations of Roborock featured through campaigns, and stadium events, including seeing the players from the First Men and First Women teams promoting the Roborock story of “Real Smart Cleaning” from the pitch to the home.

Fans will be able to interact with Real Madrid and Roborock through ‘global fan experiences and immersive activations’.

As part of the partnership, both the club and Roborock will work alongside the Real Madrid Foundation which works towards creating cleaner, safer and more supportive environments for children and families.

During the signing of the partnership, Roborock President Mr Quan Gang and Mr Emilio Butragueño, Director of Institutional Relations of Real Madrid, highlighted the affinity between the brands, who have both achieved ‘remarkable historical performance with innovation as common denominator’.

Roborock president, Mr Quan Gang, commented

“At Roborock, we believe true innovation exists to free people’s time and make everyday life smarter and more meaningful. As a global leader in smart cleaning, we are proud to partner with Real Madrid — a club that represents the highest standard of excellence, precision, and relentless pursuit of greatness. Both Roborock and Real Madrid are shaped by their communities — guided by millions of users and fans who inspire us to continuously raise the bar. Through this partnership, we aim to bring ‘Real Smart Cleaning’ to life for consumers worldwide, creating smarter homes, more effortless living, and experiences that connect people to greatness both on the pitch and at home.”

The partnership will be showcased during CES where Roborock and Real Madrid will be hosting innovative displays featuring both brands.