Samsung reveals OLED TV pricing for 2026 range

Samsung is taking a phased approach to their TV range roll out for 2026, announcing their OLED TVs this week ahead of what is likely to be a huge range of Micro RGB TVs in the month ahead.

With three series of OLED and 15 models overall this is the biggest range of OLED TVs ever offered by Samsung, marking a shift in their overall TV strategy to take on LG head on – a brand which has dominated the stunning OLED style of TV for well over a decade.

And the Samsung approach is different. Firstly they’ve adopted a “Glare Free” coating to a second series of TV meaning 10 of their 15 TVs will have this technology which is suited to the bright Aussie lounge room as we’ve seen in our quick look at their monster 115 inch Micro RGB TV.

To back up their decision Samsung says that their Glare-Free TV sales doubled in 2025.

Drawing from the successful “Frame TV” range, Samsung will also offer their “Samsung Art Store” on their top of the line S95H OLED range.

“In 2026, Samsung has diversified the design of its OLED TV range while bringing more of our flagship innovations across the line-up and expanding size options. As a result, we have made premium OLED performance accessible to more Australians while ensuring these is a size, Glare-Free option, and design suited to virtually every space in the home,” said Simon Howe, Director of AV, Samsung Australia. 

“Until now, Australians who love the realistic picture quality and Glare-Free technology of the Samsung OLED S95 Series have had to choose between performance and lifestyle benefits like access to Samsung Art Store or a wall-flush, framed design. This year, Samsung has brought these experiences together in the OLED S95H series, combining breathtaking OLED picture quality, powerful AI processing and thoughtful design innovations. Now Australians can further personalise their OLED TV experiences, whether they’re watching movies, gaming with friends, or displaying their favourite art.” 

The company is also not narrow in its customer focus, with entry level S85H coming in 48 inches, likely aimed at the gamers, and all three models going up to 83 inches.

Another feature to make Samsung’s OLED TVs stand out, both in retail and in the home is their design. The premium S95H comes with a “float layer” design which is basically a sleek metal back panel which expands larger than the screen to flat mount on the wall, making the OLED look like it’s floating.

2026 is going to be a big year for TVs, not just because of new technology, but because it appears each company has eyes on the other – so expect strong competition folks!

Here’s the launch pricing for Samsung’s OLED range, as always shop around, compare models and brands and drive a hard bargain in store folks!