Cybersecurity Meets AI: Trend Micro rebrands as TrendLife and launches AI Companion Kaleida

Leader in Cybersecurity, Trend Micro has announced they’re rebranding their consumer business to TrendLife as a response to the growing integration of AI in our daily lives. As part of the announcement, TrendLife has also launched their new AI companion, Kaleida, to keep families safe online.

The new name represents a shift which recognises the new rise in use of artificial intelligence (AI) through individuals and families, with TrendLife aiming to protect them so they can benefit from AI while minimising the risks.

While phishing, ransomware, and identity fraud were all still growing, the rise in AI-enabled financial fraud is also growing – and growing fast, costing over $442 billion in global losses last year.

Eva Chen, CEO of Trend Micro, said
“AI is transforming how families live, learn, and connect. That demands a different kind of protection, one that does not just defend against threats but gives families real agency over their own safety and privacy as they navigate an AI-powered world. At TrendLife, we believe every family deserves to embrace what AI makes possible without sacrificing control over their digital lives.“

To combat the rise, TrendLife are fighting AI-Fire with AI-Fire, launching their AI companion Kaleida. 

Kaleida will operate differently to traditional cybersecurity monitoring, treating the whole family as a household, monitoring risks from AI tools and keeping your family safe while they learn and play. 

Frank Kuo, Chief Consumer Business Officer at TrendLife, added:
“TrendLife represents a fundamental reimagining of what a technology company can mean to the families it serves. We have long helped families navigate the full range of online risks, and Kaleida is the latest in that evolution. What makes it ground-breaking is that it addresses an entirely new class of challenges that simply did not exist before AI. With shared context across the household and aligned to family values, this is what responsible AI governance looks like, supporting families in the moments that matter most.“

Access to Kaleida is still in early access, with TrendLife intending to make the AI companion available to the public later this year. If you want to be part of the early adopters, you can head to the Trendlife website to sign up for the early access waitlist.