Sony joins the RGB TV game with their True RGB Bravia TVs for 2026

We’ve got the complete set of 2026 TVs now with Sony late to the game but coming in very strong with their “True RGB” technology.

As we’ve seen with LG, Hisense and Samsung, RGB allows three tiny lights (red, green and blue) to replace the white backlights that we’ve had on previous TV technology. This allows production of a superior colour picture, displaying more real-to-life colours across the screen.

Put simply, Sony say these new BRAVIA True RGB TVs achieve the “largest colour volume ever in Sony’s home TV history”.

“Sony has been advancing LED control for over 20 years from our first independent RGB light sources in the Qualia 005 [2004] through to our flagship Backlight Master Drive premiering in 2016,” says Michael Bell, Head of Home Entertainment Business Unit, Sony Australia. “Our new True RGB represents a breakthrough that combines the precision of individually controlled RGB LEDs with the best aspects of both Mini LED and OLED, giving viewers purer colour, higher brightness, and picture accuracy that holds up in any room.” 

In a demonstration to this publication, Sony showcased their two RGB models, the BRAVIA 7 II and BRAVIA 9 II, alongside competitor OLED and Micro RGB technology, and the result – at first glance, is most certainly impressive.

Full colours, rich colours, and what seem like more natural colours too. Seen in both vivid and standard modes, the naked eye can really see the additional colour boost of RGB over OLED, and from Sony my first impression would be to describe a slightly “flatter” colour production – that’s a good thing, where others may spike a little in the brightest colour areas of the picture. But we’ll hold off for a full review soon!

The two models from Sony are both impressive when it comes to colour, with the 7 II being the entry RGB model for Sony – but it starts at $3,999 at 65 inches, while the more premium BRAVIA 9 II is $5,999 at 65 inches.

Key to the BRAVIA 9 II’s premium nature is the presence of LED controllers for every small cluster of RGB LEDs in the backlight. Sony feels strongly that this allows a more precise colour allocation in all picture types.

You’ll also get upward-firing tweeters and side-sound positioning tweeters for an immersive cinematic sound, while the core difference between the two models outside of the picture is the anti-glare screen which Sony calls their “Immersive Black Screen Pro”.

More like LG’s anti-reflective coating in that it’s not a matte screen; again, to my simple eye, in a short viewing, it does an amazing job of cutting out the glare you will find in many Aussie loungerooms.

Both are powered by the Google TV operating system with Gemini for those wanting AI access on their remote, but Google TV is a simple and open ecosystem, meaning there’s nothing you won’t be able to watch on your Sony TV.

Sony TV Prices for 2026:

Sony Bravia 9 II

• 65 inch $5,999 from July
• 75 inch $7,499 from July
• 85 inch $9,999 from July
• 115 inch $44,999 AUD from September

Sony Bravia 7 II

• 50 inch $2,699 from July 
• 55 inch $2,999 from June 
• 65 inch $3,999 from May 
• 75 inch $5,499 from June 
• 85 inch $7,499 from June 
• 98 inch $12,999 from August