It probably comes as no surprise but Drumsticks are pretty popular in this country but would you believe over 155 million cones are sold annually? You also don’t have to be Einstein to realise Milo is an integral part of growing up in Australia. In fact 75% of Aussies agree that drinking MILO is part of the Australian experience.
So when these two iconic Australian brands get together, run don’t walk to your local supermarket cause they are bound to be popular.
The Mini Drumstick cone is combined with creamy MILO flavour, chocolate topping and choc flakes suspended throughout the ice cream.
The biggest dilemma is when is the best time to experience this collaboration? It is after dinner, isn’t it? But wait, isn’t the traditional time for Milo as soon as you come home from school or work? They’re only Mini’s so they won’t ruin your appetite, right?
Andrea Hamori, Head of Marketing at Peters Ice Cream said “Both brands spark a sense of nostalgia and fun and we wanted to create something that felt perfect for snacking, while instantly taking people back to those classic Aussie moments”.
The Drumstick Minis MILO will be available this month nationwide in multipacks for $9.90 at Coles, Woolworths and independent grocers. Keep your eyes peeled
The elder statesman of the EFTM team, Rob has been a long time listener, reader and follower – He’s “Producer Rob” for the EFTM podcast and looks after our social media posts. To be fair, he’s probably the most tech-savvy bloke in the crew too!
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