Content creators can get a leg up, winning gear and cash with the Fujifilm’s GFX Challenge Grant Program

Fujifilm’s GFX Challenge Grant Program is back for 2026 with over AU$145,000 in funding, mentorship and equipment support to help bring projects to fruition.

The global program will give five winners AU$15,000, and ten regional winners more than AU$7,000, plus access to Fujifilm’s latest GFX cameras and lenses, with mentorship along the way.

With only 17% of Australian content creators earning income from their work, the program will give creators the opportunity to take the next step in their content creation

Tania Malkin, photographer and 2022 winner of the Regional Grant Award, said:

“Receiving the Fujifilm GFX Challenge grant enabled me to utilise exceptional equipment for my creative project, ‘Ebb and Flow’ and connected me with the incredible Fujifilm team while also providing the financial support needed to bring the project to life. Don’t miss out on this incredible opportunity to turn your creative idea into reality.”

If you wish to enter, you’d best be paying attention to Andrew Hall, FUJIFILM Australia X-Photographer and local judge for this year’s GFX Challenge, when he talks about what he’s looking for in a winner:

“As a photographer, I tend to lean towards the storytelling aspect of a project. A subject that is emotive, uplifting or challenges the way we see the world will always resonate.”

“Technical excellence is also important; however, all successful applicants will receive mentoring support from Fujifilm throughout the program. We invite photographers and videographers of all experience levels to apply.”

“Ultimately, we’re looking for strong ideas, a clear vision and projects that have the potential to create meaningful and compelling visual stories.”

The first round of submissions must be in by September 6, 2026, followed by round two interviews with Fujifilm, with the award recipients announced in January 2027.

Who can enter and how:

• Entry is open to residents of Australia & NZ
• Entry is open to both amateur and professional photographers and videographers
• Entry must include English and be saved as a PDF file format

Entries for the GFX Challenge 2026 are now open to Australians until 17 August 2026 via the Fujifilm House of Photography website.

Fujifilm GFX Prizes

• Global Grant Award
  • Complimentary use of Fujifilm GFX System camera body, including Fujifilm GFX ETERNA 55 and two FUJINON GF Lenses for the duration of their project
  • Mentoring and technical assistance from Fujifilm technicians/product experts
  • US $10,000 (approx. AUD $15,000) Grant

• Regional Grant Award
  • Complimentary use of Fujifilm GFX System camera body, including Fujifilm GFX ETERNA 55 and two FUJINON GF Lenses for the duration of their project
  • Mentoring and technical assistance from Fujifilm technicians/product experts
  • US $5,000 (approx. AUD $7,000) Grant