Samsung S95H OLED TV review – a unique and stunning design on a fantastic TV

2026 is an interesting year for TVs, and it feels like a gear change for Samsung. Its premium S95H OLED TV is the poster child for that shift, so I spent a few hours with the S95H for this review.

The EFTM Snapshot: Samsung’s top of the line OLED features a

Sitting in a random hotel room in Sydney City equipped with Samsung TVs and sound systems I was reflecting on the huge shift the TV market has made to “RGB” technology in 2026. A new way to bring a fuller colour picture and bright clear picture to LED TVs. However, Samsung is leaning into the OLED market more than it has before.

This is not the first year Samsung has offered OLED TVs, but I feel like it’s the first year they are really taking it seriously, and it might be the right move with the OLED market already shifting from 20% of dollars spent on TVs up to 25% already this year.

Samsung has three models this year: the S85H, S90H and S95H. Today, I’m looking in detail at the S95H, its top-of-the-line model.

Available in 55-inch, 65-inch, 77-inch and 83-inch sizes, with prices as high as $9,999, these are genuinely premium TVs.

Samsung S95H Design

The most distinctive thing about this TV is its design. While LG has its G Series Gallery TV and Wallpaper models, the Samsung S95H has this really cool-looking “Float Layer” design.

In simple terms, the TV screen sits on what looks like a brushed-metal backing frame. Not a frame around the TV like Samsung’s “The Frame” TV – this is a whole metal layer on the wall that makes the TV look like it is floating in front of it.

This plays perfectly in Australia with four of our big cities in the top ten cities worldwide for Lifestyle TV sales per capita. Sydney, Melbourne, Brisbane and Perth – we love our TVs with a bit of design it seems.

That’s why this “Float Layer” design is exceptional. And it really is. It does come at a premium, costing almost $2,000 more than the S90H in some sizes, and I’m not sure the design alone justifies that. Design isn’t the only feature that sets the S95H apart from Samsung’s other OLEDs, but it is the thing you’ll notice most as an owner.

Glare Free Screen

Critically, the Samsung S95H OLED TV features Samsung’s Glare Free technology.

This is a layer or coating on the screen which diffuses any direct light or reflections on the TV. This could be anything from the reflection of someone walking around the room you’re in, to the downlights or lamps shining in the room.

It doesn’t just reduce glare; it diffuses it by spreading reflections over a wider area. A very hard thing to demonstrate, but in these images you’ll see the light I’m shining on the screen as a blurred lighter area, not a reflection of a light.

This effect makes viewing your movie, TV show or any entertainment almost distraction free. I think it’s one of the top selling points of these Samsung TVs in 2026. By the time I was in the thick of Top Gun: Maverick, it was dark outside, and the lights in the room didn’t reflect on the screen. Even my own attempts to create reflections failed at every turn.

AI in your TV

Years ago, if your TV had “AI” in it, that usually meant it had been programmed with a bunch of smarts that were more traditional computing than true AI. Today, a good TV like the Samsung S95H OLED can genuinely detect what’s on screen and make decisions that give you the best picture, sound and overall experience.

That starts with the picture, giving you the chance to customise how you like to view content – how you enjoy sport, movies or other content can be programmed by you, then the TV can take its performance and smarts to customise every show.

Audio-wise, it’s even more remarkable – allowing you to adjust live sports coverage audio levels between commentary and background noise.

This is called AI Football Mode, but can work on any sport.

Critically though, and somewhat disappointingly, it can only be used on Live Sports shown on Free to Air TV or Samsung TV plus. It doesn’t work on Kayo or Stan Sport, or SBS On Demand if you’re watching the World Cup.

It’s remarkable, though. You can reduce the commentary to zero and enjoy the “vibe” of an event if you’ve got people around, or bring down the distracting crowd noise, especially if you struggle to hear commentary clearly.

Built into the operating system is Samsung’s Vision AI, which allows you to ask questions about what you’re watching, find related content and use more AI-search-style features.

While Vision AI is a strong broad set of AI features, for me the picture and sound enhanced AI capabilities are the true features you should be using from day 1 of your ownership experience.

S95H OLED Performance

You’re considering OLED because picture quality is above price on your TV shopping list. Use the EFTM TV Buyers Guide and you get the choice of Budget, Size and TV technology. Those who choose OLED know they want the richest blacks, with the most impressive contrast.

Local dimming, full-array dimming and similar technologies are all designed to come close to OLED picture quality. And they do come close, but they still don’t quite match it.

Sure, RGB technology like Samsung’s Micro RGB offers a wider colour gamut, meaning you can see a broader range of colours. That’s impressive, but when you move from RGB to OLED, or vice versa, you may struggle to notice the difference unless they’re side by side. Even side by side, I waver from one to the other trying to work out which one I prefer.

But time and time again, OLED shines for its raw picture quality. The Samsung S95H is a stunning example of that.

Premium? No doubt. Pricey? Also no doubt. You’re choosing this TV for its design as much as its overall feature set, and frankly, the Float Layer design is distinctive enough to catch your eye in store and impress visitors in your lounge room.

Web: Samsung