Sony most certainly aren’t mucking around when it comes to their latest televisions, and the Bravia 7 II is an outstanding example of that. It’s not even their most premium TV, but with Google TV on board, stunningly integrated as if it’s Sony’s own, and outstanding RGB technology, it’s a cracking great TV.
EFTM Snapshot
That big black box, which is your television, is never really going to be too much different to any other television, of course. But it’s the little things that a company can do that can make the choice between one TV and another a little more discernible.
In the case of the Sony Bravia 7 II, the big difference here is the stand, and it sounds silly, but one of the things you’ll get with a modern TV is this elevated stance. The trouble is the visibility of cables and things behind the TV. As much as you want to hope that those are neatly tucked away, we all know that just doesn’t happen.
What Sony did was give you a little bit of fluted glass-like plastic. It just sits in front of the stand and essentially diffuses the look of anything behind it, so you can’t really make out what’s behind it. It really works. It’s such a simple little thing, but it’s a great little addition to the design of this television.
Outside of that, this is certainly not the thinnest TV on the market, but it doesn’t also have an overwhelming bezel on the sides, so it fits perfectly in whatever room you choose as the standout TV you wanted it to be.
This Sony Bravia 7 II is one of Sony’s RGB televisions that launched this year in 2026. For Sony, they believe their RGB is a step above. They call it true RGB. One of the reasons for that is as simple as what’s under the hood, which is something we never see, but I’ll have to take their word for it.
The layout of the red, green, and blue LED lights is strategic and coordinated across the entire panel, and there’s power and smarts, essentially, for every area of those backlights. This gives them the ability to tweak those backlights better and faster and also give a more consistent colour across the screen.
Look, I’ve got to say, it’s a beautiful picture. Is it so much better than any other RGB on the market? I don’t see it with my eyes. In fact, I sat this side by side with a 65-inch Hisense RGB that I’d reviewed, and I thought both were excellent. In some moments, was the Sony better? Absolutely. In some moments, did I feel like the Hisense was better? Quite likely.
Which gets me back to that continual thing I say to people when they’re asking me about which TV to buy: you’re only buying one. You’re only ever putting one TV in your lounge room. If you were telling me that you were going to put two televisions side by side in your lounge room (because you like to play two sports at one time, or your wife and you like to watch two separate shows but still sit together, as weird as that is), I would tell you to ensure that you buy the two as the same brand, make, and model. Every TV looks different to the other. There are slight differences in the way the brightness is pushed through the screen, the way the colours are represented. Unless you filmed the content and have a colour grade printed reference sheet, how do you know what the colour’s meant to be?
We get this problem a little bit with these new RGB TVs. Some of them over-highlight the red. Others seem to struggle with the greens. I will say, in the launch demonstrations I saw and in viewing this TV on a day-to-day basis, I think this has a very strong neutral approach to all colours. I don’t think any colour is oversaturated. I don’t think any colour is undersaturated, and I think that is what you want from your TV.
I know it’s a simple thing, but I think the TV remote is just as important to some people as the television itself. This is our interface with the screen. These TVs can do voice control and super smarts and all this cool stuff, but still, we pick up a remote and we want to change channels.
One of the things that I’ve noticed about a lot of brands is they’ve minimised the remote controls. There are fewer buttons on them: channel up, volume up, app buttons, and we’re off. I think Sony has found the right middle ground. It’s not an overwhelmingly large remote. It’s not too small. It feels good in the hand, and it’s not easy to lose. It also appears to be made of some sort of recycled plastic, and I think that’s evident through the speckles that are inside it. I think that’s an intentional thing for them to show you as a part of their environmental play.
There’s also a very well-featured Sony Pictures core button in the middle of this remote at the top, and I’ll be honest with you: I don’t know what that is. I pressed it once. I think it asked me to sign up to something. Honestly, stop trying to sell me things. Just let me watch TV.
Here’s the thing: aside from the easy access to the streaming options that are centred on this remote, there’s one thing I absolutely love about it, and it’s the star button. They’ve given me the ability to say, “I want this button to be one thing.” Now, for us in our household, we love baseball. We love Major League Baseball. We love watching the Dodgers, and any TV that has the MLB app is a winner in my mind. There are a couple of brands that still struggle with that. The Google TV operating system definitely has the MLB app, and it’s available on this Sony Bravia. That star button, for us, launches the MLB app. It’s one button to get me straight into baseball.
That star button might, for you, be for catch-up TV. It might be one of your favourite streaming services, which isn’t one of the ones that have done a commercial deal to be on the remote control. I love this level of personalisation. In fact, if I were them, I’d make all the buttons customisable. I know there are commercial deals and money changing hands to put Netflix here and Stan there, or Prime Video here, but we’re all different. Some of us want BritBox and Apple TV to be the main things that we use. Some of us don’t use Netflix, so why not make those buttons fully customisable? Anyway, for Sony, they’ve given us one, and I love that.
You can walk into Big W, probably Costco, I don’t know, name the value store, and find a television brand running Google TV, with a big Google logo on the box.
I’ve said for many years, I think the Google TV operating system is the best in the bunch, mainly because it’s essentially free and open. It’s for the user. It allows you to put anything that’s available on the TV, and it doesn’t feel as constrained by the commercial deals to prioritise buttons, logos, and images as the others. Not to say it’s not in some way constrained by those things, but it doesn’t feel that way for the user.
The difference is, when you buy a no-name brand TV that has Google, it’s just a panel and a processor that’s got the Google TV operating system built in. Done, simple. That’s it, and well done to them. That works, and it’s good.
What Sony’s done, though, is essentially go, “Hey, we make beautiful television screens. We don’t want to spend time on an operating system. We think yours is good, so we’re going to use it, but we want the interface for television functions to feel Sony.” It does. When you’re changing the brightness, when you’re in the settings of the picture, you’re in a Sony menu. I’ve got no doubt you’re manipulating through the Google operating system, Google things, but it looks Sony. I think that’s really important for Sony to show that they’ve done more than that cheap brand at Big W. They’ve done more to give you the Sony experience because Sony has great credentials in the TV space.
They’ve had a rough few years, and I’m kind of excited to see what they come up with over the years ahead, but if I was them, I’d stick strong and hard with this Google integration. They do it very, very well.
The 65-inch version of this TV has a recommended retail price of ,999. Currently, you’ll find it for about
We get this problem a little bit with these new RGB TVs. Some of them over-highlight the red. Others seem to struggle with the greens. I will say, in the launch demonstrations I saw and in viewing this TV on a day-to-day basis, I think this has a very strong neutral approach to all colours. I don’t think any colour is oversaturated. I don’t think any colour is undersaturated, and I think that is what you want from your TV.
I know it’s a simple thing, but I think the TV remote is just as important to some people as the television itself. This is our interface with the screen. These TVs can do voice control and super smarts and all this cool stuff, but still, we pick up a remote and we want to change channels.
One of the things that I’ve noticed about a lot of brands is they’ve minimised the remote controls. There are fewer buttons on them: channel up, volume up, app buttons, and we’re off. I think Sony has found the right middle ground. It’s not an overwhelmingly large remote. It’s not too small. It feels good in the hand, and it’s not easy to lose. It also appears to be made of some sort of recycled plastic, and I think that’s evident through the speckles that are inside it. I think that’s an intentional thing for them to show you as a part of their environmental play.
There’s also a very well-featured Sony Pictures core button in the middle of this remote at the top, and I’ll be honest with you: I don’t know what that is. I pressed it once. I think it asked me to sign up to something. Honestly, stop trying to sell me things. Just let me watch TV.
Here’s the thing: aside from the easy access to the streaming options that are centred on this remote, there’s one thing I absolutely love about it, and it’s the star button. They’ve given me the ability to say, “I want this button to be one thing.” Now, for us in our household, we love baseball. We love Major League Baseball. We love watching the Dodgers, and any TV that has the MLB app is a winner in my mind. There are a couple of brands that still struggle with that. The Google TV operating system definitely has the MLB app, and it’s available on this Sony Bravia. That star button, for us, launches the MLB app. It’s one button to get me straight into baseball.
That star button might, for you, be for catch-up TV. It might be one of your favourite streaming services, which isn’t one of the ones that have done a commercial deal to be on the remote control. I love this level of personalisation. In fact, if I were them, I’d make all the buttons customisable. I know there are commercial deals and money changing hands to put Netflix here and Stan there, or Prime Video here, but we’re all different. Some of us want BritBox and Apple TV to be the main things that we use. Some of us don’t use Netflix, so why not make those buttons fully customisable? Anyway, for Sony, they’ve given us one, and I love that.
You can walk into Big W, probably Costco, I don’t know, name the value store, and find a television brand running Google TV, with a big Google logo on the box.
I’ve said for many years, I think the Google TV operating system is the best in the bunch, mainly because it’s essentially free and open. It’s for the user. It allows you to put anything that’s available on the TV, and it doesn’t feel as constrained by the commercial deals to prioritise buttons, logos, and images as the others. Not to say it’s not in some way constrained by those things, but it doesn’t feel that way for the user.
The difference is, when you buy a no-name brand TV that has Google, it’s just a panel and a processor that’s got the Google TV operating system built in. Done, simple. That’s it, and well done to them. That works, and it’s good.
What Sony’s done, though, is essentially go, “Hey, we make beautiful television screens. We don’t want to spend time on an operating system. We think yours is good, so we’re going to use it, but we want the interface for television functions to feel Sony.” It does. When you’re changing the brightness, when you’re in the settings of the picture, you’re in a Sony menu. I’ve got no doubt you’re manipulating through the Google operating system, Google things, but it looks Sony. I think that’s really important for Sony to show that they’ve done more than that cheap brand at Big W. They’ve done more to give you the Sony experience because Sony has great credentials in the TV space.
They’ve had a rough few years, and I’m kind of excited to see what they come up with over the years ahead, but if I was them, I’d stick strong and hard with this Google integration. They do it very, very well.
The 65-inch version of this TV has a recommended retail price of $3,999. Currently, you’ll find it for about $1,000 less than that. If you check the EFTM TV Buyer’s Guide, you’ll see that it fluctuates between that $3,999 price and about $3,295, and then dips down to this $2,999 price point. It has once been as low as $2,390, so I do expect that that’s probably the price we’ll see it at around Black Friday. That would be epic value. I think at $4,000, it’s probably a touch overpriced. I think closer to $3,000 is sensational value for this TV.
I love this TV. The ease of use of the operating system, the simplicity of the remote, and the quality of the picture make it an all-round fantastic proposition. It’s just purely a matter of price and whether or not you think this fits within your budget.
Good news is there should be a size for anyone, starting at 50 inches at around $2,699 and going up to 98 inches at around $13,000. But don’t worry, that one will pop down below $10,000 quite regularly. Sweet spot is probably the 75-inch, which you should be able to pick up for around $4,000, and I reckon that is cracking value.
Web: Sony
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts several popular podcasts, EFTM, Two Blokes Talking Tech, Two Blokes Talking Electric Cars, The Best Movies You’ve Never Seen, and the Private Feed. He is the resident tech expert for Triple M on radio across Australia, and is the resident Tech Expert on Channel 9’s Today Show and appears regularly on 9 News, A Current Affair and Sky News Early Edition.
Father of three, he is often found in his Man Cave.
We get this problem a little bit with these new RGB TVs. Some of them over-highlight the red. Others seem to struggle with the greens. I will say, in the launch demonstrations I saw and in viewing this TV on a day-to-day basis, I think this has a very strong neutral approach to all colours. I don’t think any colour is oversaturated. I don’t think any colour is undersaturated, and I think that is what you want from your TV.
I know it’s a simple thing, but I think the TV remote is just as important to some people as the television itself. This is our interface with the screen. These TVs can do voice control and super smarts and all this cool stuff, but still, we pick up a remote and we want to change channels.
One of the things that I’ve noticed about a lot of brands is they’ve minimised the remote controls. There are fewer buttons on them: channel up, volume up, app buttons, and we’re off. I think Sony has found the right middle ground. It’s not an overwhelmingly large remote. It’s not too small. It feels good in the hand, and it’s not easy to lose. It also appears to be made of some sort of recycled plastic, and I think that’s evident through the speckles that are inside it. I think that’s an intentional thing for them to show you as a part of their environmental play.
There’s also a very well-featured Sony Pictures core button in the middle of this remote at the top, and I’ll be honest with you: I don’t know what that is. I pressed it once. I think it asked me to sign up to something. Honestly, stop trying to sell me things. Just let me watch TV.
Here’s the thing: aside from the easy access to the streaming options that are centred on this remote, there’s one thing I absolutely love about it, and it’s the star button. They’ve given me the ability to say, “I want this button to be one thing.” Now, for us in our household, we love baseball. We love Major League Baseball. We love watching the Dodgers, and any TV that has the MLB app is a winner in my mind. There are a couple of brands that still struggle with that. The Google TV operating system definitely has the MLB app, and it’s available on this Sony Bravia. That star button, for us, launches the MLB app. It’s one button to get me straight into baseball.
That star button might, for you, be for catch-up TV. It might be one of your favourite streaming services, which isn’t one of the ones that have done a commercial deal to be on the remote control. I love this level of personalisation. In fact, if I were them, I’d make all the buttons customisable. I know there are commercial deals and money changing hands to put Netflix here and Stan there, or Prime Video here, but we’re all different. Some of us want BritBox and Apple TV to be the main things that we use. Some of us don’t use Netflix, so why not make those buttons fully customisable? Anyway, for Sony, they’ve given us one, and I love that.
You can walk into Big W, probably Costco, I don’t know, name the value store, and find a television brand running Google TV, with a big Google logo on the box.
I’ve said for many years, I think the Google TV operating system is the best in the bunch, mainly because it’s essentially free and open. It’s for the user. It allows you to put anything that’s available on the TV, and it doesn’t feel as constrained by the commercial deals to prioritise buttons, logos, and images as the others. Not to say it’s not in some way constrained by those things, but it doesn’t feel that way for the user.
The difference is, when you buy a no-name brand TV that has Google, it’s just a panel and a processor that’s got the Google TV operating system built in. Done, simple. That’s it, and well done to them. That works, and it’s good.
What Sony’s done, though, is essentially go, “Hey, we make beautiful television screens. We don’t want to spend time on an operating system. We think yours is good, so we’re going to use it, but we want the interface for television functions to feel Sony.” It does. When you’re changing the brightness, when you’re in the settings of the picture, you’re in a Sony menu. I’ve got no doubt you’re manipulating through the Google operating system, Google things, but it looks Sony. I think that’s really important for Sony to show that they’ve done more than that cheap brand at Big W. They’ve done more to give you the Sony experience because Sony has great credentials in the TV space.
They’ve had a rough few years, and I’m kind of excited to see what they come up with over the years ahead, but if I was them, I’d stick strong and hard with this Google integration. They do it very, very well.
The 65-inch version of this TV has a recommended retail price of $3,999. Currently, you’ll find it for about $1,000 less than that. If you check the EFTM TV Buyer’s Guide, you’ll see that it fluctuates between that $3,999 price and about $3,295, and then dips down to this $2,999 price point. It has once been as low as $2,390, so I do expect that that’s probably the price we’ll see it at around Black Friday. That would be epic value. I think at $4,000, it’s probably a touch overpriced. I think closer to $3,000 is sensational value for this TV.
I love this TV. The ease of use of the operating system, the simplicity of the remote, and the quality of the picture make it an all-round fantastic proposition. It’s just purely a matter of price and whether or not you think this fits within your budget.
Good news is there should be a size for anyone, starting at 50 inches at around $2,699 and going up to 98 inches at around $13,000. But don’t worry, that one will pop down below $10,000 quite regularly. Sweet spot is probably the 75-inch, which you should be able to pick up for around $4,000, and I reckon that is cracking value.
Web: Sony
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts several popular podcasts, EFTM, Two Blokes Talking Tech, Two Blokes Talking Electric Cars, The Best Movies You’ve Never Seen, and the Private Feed. He is the resident tech expert for Triple M on radio across Australia, and is the resident Tech Expert on Channel 9’s Today Show and appears regularly on 9 News, A Current Affair and Sky News Early Edition.
Father of three, he is often found in his Man Cave.
I love this TV. The ease of use of the operating system, the simplicity of the remote, and the quality of the picture make it an all-round fantastic proposition. It’s just purely a matter of price and whether or not you think this fits within your budget.
Good news is there should be a size for anyone, starting at 50 inches at around
We get this problem a little bit with these new RGB TVs. Some of them over-highlight the red. Others seem to struggle with the greens. I will say, in the launch demonstrations I saw and in viewing this TV on a day-to-day basis, I think this has a very strong neutral approach to all colours. I don’t think any colour is oversaturated. I don’t think any colour is undersaturated, and I think that is what you want from your TV.
I know it’s a simple thing, but I think the TV remote is just as important to some people as the television itself. This is our interface with the screen. These TVs can do voice control and super smarts and all this cool stuff, but still, we pick up a remote and we want to change channels.
One of the things that I’ve noticed about a lot of brands is they’ve minimised the remote controls. There are fewer buttons on them: channel up, volume up, app buttons, and we’re off. I think Sony has found the right middle ground. It’s not an overwhelmingly large remote. It’s not too small. It feels good in the hand, and it’s not easy to lose. It also appears to be made of some sort of recycled plastic, and I think that’s evident through the speckles that are inside it. I think that’s an intentional thing for them to show you as a part of their environmental play.
There’s also a very well-featured Sony Pictures core button in the middle of this remote at the top, and I’ll be honest with you: I don’t know what that is. I pressed it once. I think it asked me to sign up to something. Honestly, stop trying to sell me things. Just let me watch TV.
Here’s the thing: aside from the easy access to the streaming options that are centred on this remote, there’s one thing I absolutely love about it, and it’s the star button. They’ve given me the ability to say, “I want this button to be one thing.” Now, for us in our household, we love baseball. We love Major League Baseball. We love watching the Dodgers, and any TV that has the MLB app is a winner in my mind. There are a couple of brands that still struggle with that. The Google TV operating system definitely has the MLB app, and it’s available on this Sony Bravia. That star button, for us, launches the MLB app. It’s one button to get me straight into baseball.
That star button might, for you, be for catch-up TV. It might be one of your favourite streaming services, which isn’t one of the ones that have done a commercial deal to be on the remote control. I love this level of personalisation. In fact, if I were them, I’d make all the buttons customisable. I know there are commercial deals and money changing hands to put Netflix here and Stan there, or Prime Video here, but we’re all different. Some of us want BritBox and Apple TV to be the main things that we use. Some of us don’t use Netflix, so why not make those buttons fully customisable? Anyway, for Sony, they’ve given us one, and I love that.
You can walk into Big W, probably Costco, I don’t know, name the value store, and find a television brand running Google TV, with a big Google logo on the box.
I’ve said for many years, I think the Google TV operating system is the best in the bunch, mainly because it’s essentially free and open. It’s for the user. It allows you to put anything that’s available on the TV, and it doesn’t feel as constrained by the commercial deals to prioritise buttons, logos, and images as the others. Not to say it’s not in some way constrained by those things, but it doesn’t feel that way for the user.
The difference is, when you buy a no-name brand TV that has Google, it’s just a panel and a processor that’s got the Google TV operating system built in. Done, simple. That’s it, and well done to them. That works, and it’s good.
What Sony’s done, though, is essentially go, “Hey, we make beautiful television screens. We don’t want to spend time on an operating system. We think yours is good, so we’re going to use it, but we want the interface for television functions to feel Sony.” It does. When you’re changing the brightness, when you’re in the settings of the picture, you’re in a Sony menu. I’ve got no doubt you’re manipulating through the Google operating system, Google things, but it looks Sony. I think that’s really important for Sony to show that they’ve done more than that cheap brand at Big W. They’ve done more to give you the Sony experience because Sony has great credentials in the TV space.
They’ve had a rough few years, and I’m kind of excited to see what they come up with over the years ahead, but if I was them, I’d stick strong and hard with this Google integration. They do it very, very well.
The 65-inch version of this TV has a recommended retail price of $3,999. Currently, you’ll find it for about $1,000 less than that. If you check the EFTM TV Buyer’s Guide, you’ll see that it fluctuates between that $3,999 price and about $3,295, and then dips down to this $2,999 price point. It has once been as low as $2,390, so I do expect that that’s probably the price we’ll see it at around Black Friday. That would be epic value. I think at $4,000, it’s probably a touch overpriced. I think closer to $3,000 is sensational value for this TV.
I love this TV. The ease of use of the operating system, the simplicity of the remote, and the quality of the picture make it an all-round fantastic proposition. It’s just purely a matter of price and whether or not you think this fits within your budget.
Good news is there should be a size for anyone, starting at 50 inches at around $2,699 and going up to 98 inches at around $13,000. But don’t worry, that one will pop down below $10,000 quite regularly. Sweet spot is probably the 75-inch, which you should be able to pick up for around $4,000, and I reckon that is cracking value.
Web: Sony
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts several popular podcasts, EFTM, Two Blokes Talking Tech, Two Blokes Talking Electric Cars, The Best Movies You’ve Never Seen, and the Private Feed. He is the resident tech expert for Triple M on radio across Australia, and is the resident Tech Expert on Channel 9’s Today Show and appears regularly on 9 News, A Current Affair and Sky News Early Edition.
Father of three, he is often found in his Man Cave.
Web: Sony
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts several popular podcasts, EFTM, Two Blokes Talking Tech, Two Blokes Talking Electric Cars, The Best Movies You’ve Never Seen, and the Private Feed. He is the resident tech expert for Triple M on radio across Australia, and is the resident Tech Expert on Channel 9’s Today Show and appears regularly on 9 News, A Current Affair and Sky News Early Edition.
Father of three, he is often found in his Man Cave.
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