Ever wonder how McDonalds makes its burgers look good in ads?

When you buy a Big Mac from Macca’s, it’s generally slapped together in seconds by a recalcitrant teenager with self esteem issues. But when you see one on an ad, it almost looks appetising. And now we know why!

McDonalds Canada has created this in depth video into how they actually create the burgers used in commercials. The combination of two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun (wow, advertising works!) takes hours in a controlled environment, with every slice of lettuce, every onion slice strategically placed to make the burger look as appetising as possible. Sauces are even applied using a syringe rather than dolloped on with apathy.

At the very end, the food stylists go so far as to remove wrinkles and reposition individual sesame seeds on the bun for the perfect looking burger.

Now, if they could only do something about the taste

Web: McDonalds Canada
Via: Design Taxi

Recent Posts

  • Tech

New year, new phone, moto g57 lands down under with durable design under $300

As the flurry of CES starts to wane, Motorola are looking ahead and launching the…

4 days ago
  • CES

Dare to Dreame – Building a whole-smarthome ecosystem

It’s not every day a company decides to undertake such an ambitious project, to develop…

4 days ago
  • CES

The Lenovo Pro Rollable Concept will offer serious and pro gamers all types of gaming capabilities anywhere in the world

Lenovo has introduced an innovative concept at CES 2026: a horizontal rollable display on a…

4 days ago
  • Tech

Hisense to expand ConnectLife platform with AI and Matter support alongside new smart appliances for the home

Electronics maker Hisense has unveiled a new series of intelligent appliances at CES2026, broadening their…

4 days ago
  • Tech

Roblox takes it’s age verification globally after successful Australian launch

After implementing age verification for all users in Australia and a few select other areas,…

4 days ago
  • CES

WYBOT unveils their next generation pool cleaners at CES 2026 – More than a minor update

WYBOT have released details of their newest generation of robotic pool cleaners and claim this…

4 days ago