In an effort to fill what is likely a sweet spot in the market that until now was not catered for, mobile provider Vaya has announced a new price for its “Unlimited S” plan.
For $16 a month you now get 1GB of data, and when you sign up over 12 months that drops to $14.50 per month.
It’s the latest in a push from Vaya to offer low price value and competitiveness after they became part of the Amaysim group.
Here’s all their standard plans today:
| MOBILE PLANS | Power Plan | Unlimited S | Unlimited M | Unlimited L | Unlimited XL |
| Month-to-month price | $18 | $16 (previously $20) | $22 | $26 (previously $28) | $36 |
| 12-month price | $204 (equivalent to $17/month) | $174 (equivalent to $14.50/month) | $240 (equivalent to $20/month) | $288 (equivalent to $24/ month) | $396 (equivalent to $33/month) |
| Included data (billed per KB) | 1.5GB | 1GB (previously 1.5GB) | 2GB | 3GB | 7GB |
| Included standard national talk | $650 | UNLIMITED | UNLIMITED | UNLIMITED | UNLIMITED |
| Included standard national text | UNLIMITED | UNLIMITED | UNLIMITED | UNLIMITED | UNLIMITED |
With more than half of all Aussies now using non-contract plans, and similar numbers with their eyes wide open for change, it’s little wonder companies like Vaya are pushing the envelope on price.
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