In an effort to fill what is likely a sweet spot in the market that until now was not catered for, mobile provider Vaya has announced a new price for its “Unlimited S” plan.

For $16 a month you now get 1GB of data, and when you sign up over 12 months that drops to $14.50 per month.

It’s the latest in a push from Vaya to offer low price value and competitiveness after they became part of the Amaysim group.

Here’s all their standard plans today:

MOBILE PLANS

Power Plan

Unlimited S

Unlimited M

Unlimited L

Unlimited XL

Month-to-month price

$18

$16

(previously $20)

$22

$26

(previously $28)

$36

12-month price

$204

(equivalent to $17/month)

$174

(equivalent to $14.50/month)

$240

(equivalent to $20/month)

$288

(equivalent to $24/ month)

$396

(equivalent to $33/month)

Included data (billed per KB)

1.5GB

1GB

(previously 1.5GB)

2GB

3GB

7GB

Included standard national talk

$650

UNLIMITED

UNLIMITED

UNLIMITED

UNLIMITED

Included standard national text

UNLIMITED

UNLIMITED

UNLIMITED

UNLIMITED

UNLIMITED

With more than half of all Aussies now using non-contract plans, and similar numbers with their eyes wide open for change, it’s little wonder companies like Vaya are pushing the envelope on price.