Tech

The 3 Million reasons Foxtel is adding Netflix to the IQ4

FOXTEL CEO Patrick Delaney will tomorrow announce changes to the “Foxtel Experience” which EFTM understands to be the addition of Netflix as an app on IQ 4 boxes.

That will also come with an updated Foxtel remote control which includes a Netflix button – a big step for a company once very protective of their subscription TV market.

New research tonight from Roy Morgan sheds a bit of light on why this might just be a very smart move for Foxtel – and perhaps also for Netflix.

According to Roy Morgan, 13,355 million Aussies have either Netflix or Foxtel.

What matters though is the cross over, and the gaps.

For Foxtel, they have 5 million Aussie users according to this research – of them, 3 million also have a Netflix subscription.

Maintaining those three million subscribers by giving them easier access to their Netflix account with a single remote control is critical to reducing churn (customers who cancel their service).

For Netflix, the 2 million Foxtel users who do not currently have a Netflix subscription are an opportunity. It is for that reason there is some chance that Netflix will include a free trial period for Foxtel users.

It is a fascinating business decision, and given how easy it is to watch Netflix on so many devices – it is one that will be very interesting to follow.

We will bring you the official announcement from Foxtel tomorrow here at EFTM.

Recent Posts

  • Tech

Corsair announce the Vanguard 96 mechanical gaming keyboards with integrated LCD screen and Elgate Stream Deck

Corsair has announced the new VANGUARD PRO 96 Hall Effect Gaming Keyboard and VANGUARD 96…

15 hours ago
  • Tech

Swann announces 2 new cameras in their EVO range

Swann has announced two additional cameras in their popular EVO range. The EVO Wireless 2K…

16 hours ago
  • Tech

Anker SOLIX has a new battery-powered portable electric cooler just in time for camping season — the Everfrost 2

Anker SOLIX has announced the Australian launch and availability of the portable electric cooler, the…

17 hours ago
  • Tech

Australian pricing announced and pre-orders open for ROG Xbox Ally and ROG Xbox Ally X

After announcing the new ROG Xbox Ally and ROG Xbox Ally X gaming handhelds back…

18 hours ago
  • Product News

Samsung Launches Expanded Galaxy Line-Up in Australia covering wearables, phones and tablets

Samsung has announced a new suite of devices heading to Australia from today, expanding their…

22 hours ago
  • Tech

Samsung Galaxy S25 FE Review: A good phone at the right price

Samsung recently announced the new Galaxy S25 FE ahead of IFA, bringing a new more…

22 hours ago