Tech

Watch Supercars FREE on Kayo in 2021 – Freemium model coming to the sports-streaming service.

Kayo Sports plan for growth and user engagement is becoming clearer with Foxtel CEO Patrick Delany today outlining a plan to introduce live sport and some other content free into the service.

Consider Kayo itself as a paywall behind which sits all the live sports Fox Sports offers, as well as a huge library of Kayo Minis (highlights), Sports Shows and stats on a huge range of sports.

Now imagine you put some of that in front of the paywall, essentially making it free to watch to anyone with the app and a login – even if you’ve paused your subscription.

This will come closer to launch.

But Kayo sure is the shining light in the Foxtel family. Now with over 600,000 paying subscribers Foxtel CEO Patrick Delany says the streaming business is “helping us delivery massive audience growth”.

On announcing the “freemium” plan, Delany said the reach of Kayo was important for the business and that “We will be taking this to the next level in 2021 by launching an extension to Kayo with sports, news, show in front of the paywall.

Mr Delany said “A freemium element of Kayo which will include Clips, repeats, shows and stats

Perhaps most importantly, that will also include LIVE SPORT, Delany saying “The sport we launch with is Supercars. As part of our latest deal with Supercars, a selection of races will be free – in front of the paywall. Other sports will be there too. We see this as a way for consumers to experience Kayo without a credit card and a way for subscribers to continue their Kayo experience if they paused their subscription after a big event or at the end of their favourite sports season.

It’s a fascinating concept, draw people in, let them understand how the service works, how they can watch it, and once they’re hooked – sign them up for it all!

Exciting stuff, and a brilliant idea.

Recent Posts

  • Tech

Corsair announce the Vanguard 96 mechanical gaming keyboards with integrated LCD screen and Elgate Stream Deck

Corsair has announced the new VANGUARD PRO 96 Hall Effect Gaming Keyboard and VANGUARD 96…

15 hours ago
  • Tech

Swann announces 2 new cameras in their EVO range

Swann has announced two additional cameras in their popular EVO range. The EVO Wireless 2K…

16 hours ago
  • Tech

Anker SOLIX has a new battery-powered portable electric cooler just in time for camping season — the Everfrost 2

Anker SOLIX has announced the Australian launch and availability of the portable electric cooler, the…

17 hours ago
  • Tech

Australian pricing announced and pre-orders open for ROG Xbox Ally and ROG Xbox Ally X

After announcing the new ROG Xbox Ally and ROG Xbox Ally X gaming handhelds back…

18 hours ago
  • Product News

Samsung Launches Expanded Galaxy Line-Up in Australia covering wearables, phones and tablets

Samsung has announced a new suite of devices heading to Australia from today, expanding their…

22 hours ago
  • Tech

Samsung Galaxy S25 FE Review: A good phone at the right price

Samsung recently announced the new Galaxy S25 FE ahead of IFA, bringing a new more…

22 hours ago