Aussie Broadband launches self-service affordable sub-brand called Buddy Telco

Just like Qantas has Jetstar and Telstra has Belong, Australia’s challenger telco company Aussie Broadband is launching it’s own sub-brand for value offering. Buddy is the name and Buddy Telco will offer a “self-service” style operation with fantastic deals.

The man behind Aussie Broadband Phillip Britt says “Our aim is to really simplify the NBN experience by removing as many barriers as possible,” 

Basically, Buddy will run on the same infrastructure and systems that powers Aussie Broadband, but in the words of Buddy “Users will be able to manage their connection, upgrades, outages and usage through the Buddy Telco app, and Website”

It’s Aussie Broadband without the cost and overheads of the call-centres.

One of the core features of Aussie Broadband is it’s Australian based call-centres where Aussies help Aussies and they do a bloody good job.

But, over many many years of doing this NBN stuff, Aussie will have also collated a solid list of issues, resolutions, devices, guides, how-to’s and so on.

So imagine you put the power of AI and general compute into that database, and you give it another brand name.

Launching today, Buddy Telco offers NBN plans at prices far lower than Aussie is offering.

• NBN 25/10 with Buddy Telco is $65 – while Aussie Broadband offers that speed for $79
• NBN 50/20 with Buddy Telco is $75 – while Aussie Broadband offers that speed for $89
• NBN 100/20 with Buddy Telco is $85 – while Aussie Broadband offers that speed for $95
• NBN 1000/50 with Buddy Telco is $99 – while Aussie Broadband offers that speed for $129

There are already a couple of additional deals on offer too. The 100/20 plan is being offered for $75 for six months before going up to $85, and the 1000/50 plan is $89 for three months before going to $99.

Now, as a long-term Aussie Broadband customer, this is a fascinating deal. It’s likely I’ll switch to Buddy Telco just to save the money, now that my service is established and we haven’t used customer service for a long long time.

The company is targeting 100,000 customers within three years, which – given the offers – isn’t outside the realms of possibility. The Question for the market is the churn from Aussie to Buddy Telco, despite the company expecting similar margins to the Aussie business.

Worth watching, and frankly, worth switching if you’re looking for a decent deal.

Web: Buddy Telco