LEGO launches new LEGO Play app for kids to inspire creativity

Because sometimes opening up the Lego bag and making a mess isn’t something you’re keen on, the new LEGO Play app might be for you and the kids.

LEGO Play allows your kids to share their real-world LEGO creations with mates, as well as watch a bunch of videos and even play games.

There’s a new “creative canvas” where you can edit and design images, as well as the “brick builder” where you can use digital 3D LEGO to virtually build.

Of course, as you’d expect with LEGO it’s all safe and friendly for the kids at all times.

Get your kids to build their own LEGO avatar and they’ll get their own pre-built name – so it’s impossible for kids to have their own name online.

This feels to me like an evolution of the LEGO Life app the company launched around seven years ago here, but more evolved. There’s parental consent built in, so all fun and safe.

“At the LEGO Group we want to produce digital experiences where children can safely play, be creative and have fun,” said Anna Rafferty, SVP of Digital Consumer Engagement at the LEGO Group. “We hope the LEGO Play app will become a key destination for kids to explore their creativity, find inspiration and share their builds with other kids.”

If you’ve got kids who love LEGO – give it a crack!

Find it on the App Store and Google Play