AUTO F1 1997 GP DU JAPON 971012 PHOTO: DPPI : THIERRY BOVY PODIUM VAINQUEUR MICHAEL SCHUMACHER FERRARI
Huge news in F1 today as Ferrari is dumped from the podium, but relax that’s really clickbait and I’m sorry. The real headline is that Moët & Chandon make an iconic return to the Formula One podium as the official Champagne of F1 from 2025.
It was confusing really, Ferrari on the bottles for the last four years, well, that confusion ends now, and we can return to the iconic brand that everyone knows and loves.
This was inevitable, thanks to a decade long partnership commencing with parent company LVMH – Louis Vuitton gets title rights to the Australian Grand Prix and the company’s premium Champagne brand Moët & Chandon jumps back onto the podium to be sprayed and enjoyed by drivers throughout this and many years to come.
Some of the biggest names in F1 have sprayed the Moët over the years, names like Senna, Stewart, Lauda, Prost and Shumacher look set to be joined by the likes of Verstappen, Hamilton, Piastri and who knows who else!
Moët & Chandon will also take the naming rights to the Belgian Grand Prix at Spa.
These premium brands involvement with F1 shows a strong push to lift the sport to an upmarket position across the globe.
I for one think it will look fantastic to see this brand return to the podium!
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts several popular podcasts, EFTM, Two Blokes Talking Tech, Two Blokes Talking Electric Cars, The Best Movies You’ve Never Seen, and the Private Feed. He is the resident tech expert for Triple M on radio across Australia, and is the resident Tech Expert on Channel 9’s Today Show and appears regularly on 9 News, A Current Affair and Sky News Early Edition.
Father of three, he is often found in his Man Cave.
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