Max launches in Australia as Binge takes the biggest hit

Australia’s streaming market had it’s biggest shakeup since the launch of Disney+ as Warner Bros. Discovery’s (WBD) “Max” launched today for Aussies.

The streaming service joins the likes of Netflix, Stan., Paramount+, Disney+, Amazon Prime Video, Apple TV+ and more.

Launching with discounted prices for Aussies who sign up in the first month of operation prices range from $7.99 to $17.99 with the entry price being a service with in-program advertising.

The signup process is simple, and as a nice touch to the WBD catalogue profile pictures can be chosen from a range of Max programming. Of course I chose Tony Soprano – why not!

There’s nothing obviously special about the way Max works, or the content is displayed on the page, other than to note they seperate content under three key headings which are “Series”, “Movies” and “HBO”.

This leans into the three key areas of the Warner catalogue, some epic TV series like The Sopranos, Friends and Game of Thrones, while also listing those Series which are HBO productions under the HBO category.

Warner’s movie catalogue is also pretty epic, with Harry Potter, Mad Max, Barbie along with classics like Superman, The Hangover and even Willie Wonka.

All of this is epic, but it will have the biggest effect on the Foxtel Group who will lose most if not all of this content from their platforms.

Binge is already looking bare without Succession and the Game of Thrones content.

A search for those shows offers no results on Binge, but you’ll find them now on Max.

Foxtel will counter this by spruiking the availability of “Max” for Foxtel customers, while those who use Binge will be left wondering where these shows have gone.

It won’t just be Binge either, Netflix is already showing “Leaving Soon” for some content such as Friends which we can only assume will become a Max exclusive.

Max is available on a large range of streaming platforms and TV operating Systems. As of this morning we’ve only been able to install the app on an LG TV, with no Max app showing on Samsung.