Fujifilm and Converse Australia are teaming up for a sneakerhead’s dream — the opportunity to customise a pair of sneakers to your own design and walk away with them.
For one day only, at Converse’s flagship store at Chadstone Shopping Centre in Melbourne, sneakerheads can secure a one-on-one customisation consultation with renowned ‘sneaker atelier’, Chase Shiel, simply by submitting their idea for a custom pair of Converse Chuck Taylor.
The new collab is inspired by the new Fujifilm X-E5, designed to help you express your style and creativity, combining the worlds of sneaker culture and photography with the Sneaker Studio the result.
Successful applicants will receive notification that their spot is secured, and they just need to take their favourite photo and creative vision to the Sneaker Studio, where Fujifilm will create a pair of custom Converse Chuck Taylor All Stars for free.
The inspiration for the collab is the launch of the new Fujifilm X-E5, which incorporates a machined aluminium design and a new film simulation dial for creating custom filters.
“At FUJIFILM Australia, we live and breathe creativity, and we’re constantly exploring new and exciting ways to apply a creative lens to the everyday. We know that when it comes to photography, there are so many ways to channel the craft – everyone has their own distinct style that is deeply personal to them. Sneaker Studio is the latest way we’re helping Aussies unlock their creative potential. We’re thrilled to offer a new and immersive experience for people to take their visual storytelling to the next level.”
Leanne Hughes, Head of Marketing, Electronic Imaging & Optical Devices Division at FUJIFILM Australia
The limited-time pop-up will appear at Converse Chadstone on the 30th August, 2025. To secure one of the limited slots, submit your vision HERE. As a sneakerhead always looking to expand his collection I know I’ll be putting my best foot forward.
Scott is our resident open technology expert. If you can mod it, or want to use it your way, Scott has probably done it. From Laptops to phones, headphones and game consoles, he’s played with it and wants to see the next generation.
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