Apple ditches ‘4G’ marketing for the New iPad

It was only a matter of time, I suppose. Given the fact that the new iPad’s 4G version didn’t actually work on Australian 4G networks – which kind of upset the ACCC – the Cupertino company has changed its marketing from “Wi-Fi + 4G” to “Wi-Fi + Cellular”.

What’s really interesting about the decision is that Apple hasn’t just changed the term in the Australian and UK markets, where government regulators have started taking Apple to task for the term, but also in the US, where the Wi-Fi + 4G new iPad actually does work on a 4G network.

Although anybody actually spending money on an iPad should do enough research on their purchase to know that it was never going to work on Telstra’s 4G network here in Australia, it was still a silly decision from Cupertino to stick to a marketing term with such variation around the world and expect it to stick. Fortunately, this move should end any confusion about the new iPad, and will undoubtedly help avoid any future issues with not only Apple devices, but 4G products from all manufacturers.

Web: Apple

Recent Posts

  • Tech

Snapchat boots 400,000 kids from their app – calling for App Store level enforcement

When the Federal Government announced some 4.7 million accounts had been shut down in the…

16 hours ago
  • Tech

Logitech Pro X2 SuperStrike Gaming Mouse available for pre-order with a money-back guarantee

Logitech announced the Pro X2 Superstrike gaming mouse at their Logitech G Plays event in…

2 days ago
  • Tech

OPPO’s Reno15 Series is available from next week starting at just $679

OPPO has today announced that the new Reno15 series will be available to purchase from…

4 days ago
  • Lifestyle

Hey Google, What were our New Year’s Resolutions?

One year ends and another one commences, so what did we search for when we…

4 days ago
  • Tech

Belkin launches new Stage Content Creation Collection in Australia including PowerGrip and Creator Kit

Belkin has announced they’re launching their new Content Creation collection in Australia, with the arrival…

4 days ago
  • Tech

Apple Fix for Telstra issue on iPhone 8, 8 Plus and X now available

Apple has confirmed they have rolled out a fix for the issue affecting Telstra customers…

5 days ago