Ruslan Kogan loves the spotlight, but boy does the young Melbourne entrepreneur know how to target a market. Today, Kogan announced that it is releasing a co-branded television with the Collingwood AFL club.
The television is essentially a Kogan 42-inch LED backlit LCD screen, but instead of the Kogan badge on the bottom of the front bezel, it has the Collingwood club’s Magpie logo. A similar logo can be found on the television’s remote.
This is, without a doubt, a brilliant idea. With the exception of Apple, the days of buying a consumer electronics device for the branding badge are mostly over. But owning a television badged with your favourite footy club? Genius.
The television itself sells for $449, which includes a Collingwood bonus of a club polo, cap and scarf for members and a Magpie Insiders membership for non-members.
Now, if only we can get Kogan to offer a similar product for a real sporting team…
Nick Broughall is the Australian Editor of TechRadar.com, where he gets to indulge his passion for geekery and the lastest technology. He is also the Editor of EFTM.com.au, where he gets to indulge his passion for manliness, from sampling fine liquor to the joys of growing a beard. It’s a pretty good life, really.