About EFTM

EFTM is an online Men’s Lifestyle Magazine – publishing content for Australians, written by Australians.  From Automotive news, reviews and information, to Technology reviews, news and comparisons along with the very best in lifestyle products and news.

EFTM is passionate about cars, technology and all the coolest and latest things – EFTM showcases these very same things.

From an exclusive drop of whiskey or an Armarni fragrance to a cup of five-minute noodles – anything that might be of interest to the readers and social audience.

Reaching over 200,000 readers per month, along with a social audience of over 40,000 the EFTM audience is 77 Male, 31% aged between 25 and 34, 26% between 35 and 44 and 64% of them are Married.

Covering lifestyle trends, sports, fitness, technology, toys, motoring, DIY and plenty more, we deliver the latest news, reviews, and opinion for every type of man, without casting stereotypes. It’s the website all men can read, whether they are hipsters, fitness freaks, sports tragics, car crazy, bogans, stylers, or any type of permutation or combination of the above.

Each article offers an entertaining look at the different interests of men, written by an expert in the different areas of manliness. That said, even women will find plenty of interest on EFTM.com.au

Updated regularly with the latest content for men, EFTM.com.au delivers news, features and opinion articles, backed up by a regular Technology podcast and video content.

No matter how men like to get their information, EFTM.com.au has a medium that will suit them.

About the Team: Who’s Who @ EFTM



  1. Normh

    May 12, 2016 at 11:27 am

    how do I play the trevor long podcasts please? I see the graphic on the page, I click on the “play” button but nothing happens. I have Windows 10 and I have tried it with the new “Edge” and the only “IE” browsers


    • Trevor Long

      May 12, 2016 at 7:48 pm

      Easiest way is to open a podcast app on your smartphone and search Your Tech Life

      • Gary

        April 7, 2017 at 11:22 am

        Is it just me, or has Itunes taken a dislike to Two blokes talking tech and the Your tech life podcasts, over the last couple of months or so. Gives me the ! and check that the URL is correct error.

        • Trevor Long

          April 11, 2017 at 9:33 am

          Not sure – maybe use Pocketcasts instead?

  2. Normh

    May 13, 2016 at 10:19 am

    thanks for that. I just just thought “try someone other than Microsoft” loaded up Chrome and it is all fine now. Can sit at computer and listen while working.

  3. Peter Casey

    June 1, 2016 at 7:04 pm

    Enjoy your show on 2UE this morning, always interesting !!!!!

    Do you produce a newsletter…emailing list.

    A Loyal Listening FAN !!

    Peter Casey

  4. Chrissy

    March 25, 2017 at 10:55 pm

    Great site. Always interesting.

  5. Terry

    April 29, 2017 at 6:18 pm

    More 4wd and outdoors content please then you’d be my got to place for all great coverage on tech

  6. Elviss Greenwood

    January 18, 2018 at 12:42 pm

    Has EFTM ever done review of tracking devices such as “Tile, Trakr, Orbit card or wallet etc”. I haven’t managed to have my car stolen recently but am always misplacing my keys, phone, or wallet around the house. Perhaps I need a sniffer dog.

  7. Johnpaul Cavallin

    May 18, 2018 at 9:21 pm

    Your podcast is the best show. I love the humour, the jokes, the banter and most of all the way you present it. Trevor and the guys at EFTM… well done.

    Ps. What’s you thoughts on the Renault Keleos intense. I purchased my car for my wife and I cannot believe who good it is. I don’t hear much of it so am I on drugs or do I need to get my brain scanned. What’s your thoughts on it

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