Paying attention to the road? If not this car will slow you down

If there is one thing that is silently killing people on our roads today it’s the lack of attention some drivers are paying to the road and their surroundings.  With cars getting safer and the message on drink driving and seat belts having a positive impact on our road toll the focus is turning to other causes of road trauma.  In Western Australia they’ve built a car which responds based on your attention span.

RAC attention powered car

WA’s Peak motoring body the RAC have taken an every-day road car and added some pretty amazing technology.  Using sensors on the drivers head inside and around a small helmet like contraption, an inbuilt computer can detect if the driver is paying attention – if not – the car slows down.

Imagine you are distracted by your phone, or the radio, or your passenger.  The car will notice then and slowly reduce its speed creating a safer experience and at the same time alerting the driver to the problem.

While at its core this is about raising public awareness of the problem there is some real research that can be done here using this vehicle.

The RAC plan to send it out and have tasks performed by the driver in a real world situation.  Data from these tests can then be collated to show what factors resulted in the driver stopping paying attention, what percentage of time they were paying attention and a range of other things.

RAC attention powered car

Some years ago Western Australia had the lowest per capita road toll numbers in Australia – today, they have the highest and inattention is being blamed as one of the biggest killers with up to 12% of deaths due to inattention.  Add to that the untold numbers from non fatal trauma and it’s a very serious issue.




I’d love to see the stats on a simple glance at the phone, the sending of a text and even the taking of a phone call – just how much attention can we pay to the road?  Hopefully soon the RAC will be able to tell us.

For more information on the Attention Powered Car, and to view a series of “webisodes”, visit ForTheBetter.com.au 

Recent Posts

  • Tech

Samsung unveil its new Odyssey gaming monitors prior to CES 2026 including a 6K glasses-free 3D gaming monitor

Ahead of CES 2026, Samsung has announced its new Odyssey gaming monitor lineup, featuring five…

6 days ago
  • Tech

Update — The tech health and fitness kick is on track but lookout, here comes Christmas!

Just over a week ago, I published the first article in my series on a…

6 days ago
  • Tech

Samsung and Google Bring Gemini AI to Bespoke Kitchen Lineup

Alongside their already announced new Bespoke living range, Samsung has announced an expanded  kitchen appliances…

1 week ago
  • Tech

Samsung SmartThings Becomes First to Adopt Matter 1.5 bringing support for Smart Cameras and more

After the recent announcement of camera support and more coming to the new Matter 1.5…

1 week ago
  • Lifestyle

Head into the new year with an affordable robot vacuum from ECOVACS and ALDI

ECOVACS and ALDI are once again teaming up for a massive discount on a robot…

1 week ago
  • Tech

LG Sound Suite powered by Dolby Atmos FlexConnect is set to make your wireless audio setup easier

CES is definitely a big source of A/V innovations, and LG has announced their new…

1 week ago