Electric Car company Tesla’s plans for its Australian launch are gaining pace.  After a few months of private and exclusive test-drives in Sydney and Melbourne, they are currently doing shopping centre displays and very soon they will open locations in Sydney and Melbourne.  EFTM can reveal the location of a Sydney showroom in the North Shore suburb of Artarmon


IMG_1890With 27 jobs open at Tesla in Australia, the company has a lot of recruiting to do before it can kick things off with customers.  The Career listings alone show that there will be two main locations, offering service and delivery to customers as well as parts, however there’s a small set of jobs open in Artarmon, NSW – these four jobs focus entirely on sales which likely means a showroom only offering in that suburb.

Two months ago we noticed a Tesla at what used to be a Holden dealership in Artarmon (then a Mitsubishi and Skoda) but has been vacant for many months.

It turns out, that was not just a fleeting visit, the dealership on the corner of Herbert St and Frederick St in Artarmon will be the site of a sales showroom for Tesla.


As of this week, “Coming Soon” signs are along the fence-line in Frederick St, and while Tesla won’t confirm a date for the showroom to open, looking at the frantic work going on inside the showroom will be up and running by Christmas.


In the USA, Tesla operates street-front showrooms where potential buyers can look at the vehicles, view the technology, the options and arrange a test-drive. Given the size of the Artarmon premises, this is likely to be one impressive showroom.