Hoyts have announced a huge partnership with esports brand Gfinity to create a chain of esports arenas across Australia.
The arenas will be created within existing Hoyts cinema locations with the Entertainment Quarter in Sydney to be the home of the first arena launching in April this year.
It’s a lot more than just putting computers down where the cinema screens would normally be – Hoyts will equip the arenas with state of the art gaming gear and a full broadcast production suite to make themselves the go-to destination for esports events in this country.
Dominic Remond, the new CEO of Gfinity Esports Australia, said “We are delighted to announce our arena partnership with HOYTS, one of the world’s leading entertainment companies. The Esport Arenas will be a game changer for esports in Australia and will allow fans and players to enjoy the best gaming action within a high quality location. We are excited that our inaugural Gfinity Elite Series presented by Alienware, will be the first event to be staged at the new Arena, in front of a live audience,each weekend for seven weeks.
“We’re also fortunate to be able to leverage HOYTS’ national venue reach with the potential for esport fans to watch our tournaments on the big screen, in additional HOYTS cinema locations across the country. This will enable our fans and audiences to join in the excitement as we continue to position Gfinity Esports Australia as the leading esports tournament and broadcast provider in the country.” Remond said.
Over at Hoyts, CEO Damian Keogh said, “HOYTS Entertainment Quarter in Sydney’s Moore Park was a natural fit for the first dedicated Esports Arena, given its history as a sporting precinct. With proximity to the Sydney Cricket Ground and Sydney Football Stadium, we feel this is the perfect setting to offer esports fans the impact of a cinema styled viewing experience that will be unlike anything else in Australia.
“Our partnership with Gfinity Esports Australia will assist HOYTS to continue in our mission to innovate, create and challenge the normal cinema going experience. It’s all part of our Experience More brand promise,” said Keogh.
This is all setup and timed to co-incide with the start of the Gfinity Elite series in Australia in the months ahead.