Fitbit Charge 3 is here – Smarter and more advanced.

Fitbit is known as the leader in wearable fitness trackers. Now the company has another product in its stable, the Fitbit Charge 3. This is the latest addition to the line of Charge devices and the company is making some big claims. The Charge 3 is said to be its most advanced health and fitness tracker yet with added extra brain power for the $229.95 product.

The Charge 3 is perfect for keeping track of your daily exercise while swimming, jogging or even just walking. The large touchscreen display is easy on the eye while the battery is capable of up to 7 days of charge, depending on usage.

James Park, co-founder and CEO of Fitbit said, “We’ve seen amazing consumer reception and strong pre-orders for Charge 3, which are even better than Versa in its first six weeks, underscoring why the Charge family has been our most popular product line for the past few years.” Mr Park added “With Charge 3, we’re offering consumers a purpose-built sleek, premium device for those who prefer trackers and want advanced health and fitness features along with the smart features they need to stay connected. Charge 3 is our most innovative tracker yet, featuring our most advanced sensor technology, bringing the relative SpO2 sensor to the tracker form factor for the first time.”

Some key highlights of the Charge 3 include an advanced health & fitness experience. This includes more advanced sensors and algorithms. There’s 15+ goal-based exercise modes, swim tracking, female health tracking and new sleep stage and sleep insights.

The premium design allows for a lightweight design, new inductive button and overall improved user interface. There are also a few smartphone enhancements with better notifications plus quicker replies to arrive on Android shortly.

You can check out all the details here.