When you do something just because you can, and just because your fan base is so loyal they will rave over anything limited – that’s GoPro.

The Hero 7 Black is their best camera yet, unquestionably and is also without question the benchmark for action cameras overall.

So – you wanna stand out with your GoPro? Aim for the limited edition then.

It’s available online now, and will be in stores at the end of the month for $599.95. That’s the same price as the regular edition, though it’s discounted at the moment so you are in essence paying a premium.

For MotoGP fans, GoPro have also partnered with Valentino Rossi to create a sleeve for your Dusk White (or other) Hero 7 – it’s neon Yellow with Rossi’s Number 46 on it.

So, White is the new Black.