Motoring

Audi and Spider Man join forces

Audi has joined forces with Sony Pictures Entertainment to create digital content ahead of the release of, ‘Spider- Man: Far From Home’.

This is essentially a short digital film called “Science Fair.” It features Peter Parker (Tom Holland) and his best mate Ned (Jacob Batalon), with the group facing some serious competition at the school science fair.

To prevent their presentation from a becoming a nightmare, Peter races against time to build the perfect scientific advancement: the all-electric Audi e-tron GT concept.

Sven Schuwirth, Head of Brand Audi, said: “Teaming up with Sony Studios gives us an ideal opportunity to stage Audi ´s electric offensive in a spectacular environment and to customise this important technology for a highly engaged audience. Therefore, product placement plays a significant role in our new brand strategy,”

There’s three Audi’s in the new movie with the all-electric Audi e-tron, Audi A7 and Audi Q8.

Chris Bowen

Chris was EFTM's Motoring Editor for many years, driving everything from your entry level hatch to the latest Luxury cars through to the Rolls Royce. He has been in the media for 20 years, produced three Olympic games broadcasts, attending Beijing 2008 & London 2012. Strangely he owns a Toyota Camry Hybrid, he defiantly rejects the knockers. Chris is married to Gillian and resides in Sydney's North West. They have Sam the English Springer Spaniel and Felix the Burmese cat to keep them company, and recently welcomed baby Henry to the family. He has now left EFTM, and writes freelance and runs his own Facebook Page "Bowen's Garage"