Audi has joined forces with Sony Pictures Entertainment to create digital content ahead of the release of, ‘Spider- Man: Far From Home’.

This is essentially a short digital film called “Science Fair.” It features Peter Parker (Tom Holland) and his best mate Ned (Jacob Batalon), with the group facing some serious competition at the school science fair. 

To prevent their presentation from a becoming a nightmare, Peter races against time to build the perfect scientific advancement: the all-electric Audi e-tron GT concept. 

Sven Schuwirth, Head of Brand Audi, said: “Teaming up with Sony Studios gives us an ideal opportunity to stage Audi ´s electric offensive in a spectacular environment and to customise this important technology for a highly engaged audience. Therefore, product placement plays a significant role in our new brand strategy,”

There’s three Audi’s in the new movie with the all-electric Audi e-tron, Audi A7 and Audi Q8.